Meet Our Team

We’re curious, creative, resourceful and hardworking.

We’ve put together a team with a diverse skill set and a wide range of work experience. The result is a dynamic group of people who work together to develop strategic communication plans that help our clients achieve their desired result. We’re curious, creative, resourceful and hardworking. We also enjoy what we do.

Dan O’Keeffe

Dan O’Keeffe

Dan is an experienced writer, editor, marketer, public relations professional, project manager, and website strategist with nearly 20 years experience in industries ranging from technology, professional services, pet products, consumer products, economic development, finance, legal, restaurant and hospitality, and Internet development.

Dan cut his teeth on public relations while researching and developing content for Ralston Purina’s many corporate communications magazines and newsletters in the early 1990s. Today, he specializes in helping organizations “tell their stories” and think strategically around how they position their brands, products and services with existing and new target audiences. Dan also advises small to large organizations and business and non-profit leaders on how to prepare for and respond to media inquiries during times of both boom and crisis.

Prior to entering the public relations and marketing fields, Dan edited two internationally circulated art-instruction magazines and worked as a newspaper and magazine reporter. Dan graduated from The University of Missouri-Columbia with a Bachelor of Journalism degree. He is a member of the Greater Cincinnati and Northern Kentucky Film Commission Board, serves on the Advisory Committee of the Professional Leadership Network, co-chairs the Accelerator program for the Cincinnati chapter of the Entrepreneurs Organization, co-founded the Institute for Social Media at Cincinnati State, served on the Marketing Committee for the Association for Corporate Growth, served on the advisory board of the Northern Kentucky Chamber of Commerce, and was named a Gentleman of Style and Substance by Cincinnati Magazine and the Cincinnati Parks Board.

Megan Smale

Megan is a marketing strategist with a background in copywriting and data analytics. She began her career in sociology studying new communication technology and identity theory, and quickly shifted to the world of marketing. With a focus on content marketing and lead generation, Megan has specialized in making technical organizations sing.

Prior to joining O’Keeffe, Megan worked in the professional services, construction, finance, market research, and healthcare industries. Using well-researched strategy backed by best practices and a dose of creativity, she has helped organizations reach prospects, convert leads, and increase loyalty.

Megan is a California native who was lured away from the beach by Xavier University. In her free time, she enjoys reading, hiking, and walking Moe, her ancient Redbone Coonhound rescue.

Dale Justice

Dale Justice

Dale Justice is a veteran of the Greater Cincinnati advertising and marketing communication industry. Dale began his career as a Graphic Designer, but quickly found his way into marketing. Dale founded and served as managing partner of the regional firm, Justice & Young Marketing & Public Relations. J&Y served some of the Greater Cincinnati area’s most iconic companies, including Graeter’s, Gold Star Chili, White Castle, Cincinnati Milacron, Meridian Bioscience, McSwain Carpet and Flooring, Northside Bank and Trust, Cohesion Business Technologies, and countless more.

After 26 years, Dale sold his business and joined the O’Keeffe team. He brings vast experience with all forms of business-to-business marketing, branding and creative communications, traditional and digital. He creates campaigns designed to achieve measurable growth, and has direct experience with Manufacturing, Home Building and Construction Products and Services, Information Technology, Life Sciences, Banking & Financial, Insurance, Professional Services and Non-Profit.

Dale earned the title of 2002 Man of the Year for the Leukemia and Lymphoma Society in 2002, serving on the Board of Trustees for six years. Dale earned a Bachelor of Science from the University of Cincinnati prestigious College of Design, Art, Architecture and Planning (DAAP). Dale and his wife live in suburban Cincinnati, spending as much time as possible with their three grandsons.

Lisa Dyson

Lisa Dyson is a Cincinnati native with over 12 years of experience in marketing, advertising and public relations.  Lisa has a deep breadth of experience from working on both the brand side of the business as well as several advertising and public relations agencies. Her knowledge of her clients and their specific industries help her create compelling and meaningful content and connections that resonate with consumers.

Prior to joining O’Keeffe, Lisa worked closely with iconic brands including Panera Bread, and the McDonald’s Corporation to successfully build their company portfolio through organic marketing and PR efforts. This experience allows Lisa to not only build a brand from the ground up, but to truly lead the charge in evaluating strategic marketing and PR tactics that ensure growth and measurable results are attained.  Lisa’s passion for continuously building brand recognition pairs seamlessly with her desire to think outside the box, giving consumers a memorable and lasting impression of the brand. Her experience with integrated marketing allows Lisa to dive into holistic-approach campaigns, ensuring the right connections are being made with the right audience, each and every time.

She is a brand storyteller, a strategic thinker, and a needle mover.

Lisa lives in Loveland with her husband, two step-daughters, and beloved chocolate lab. She is a wannabe chef, an online shopping addict, and a happy camper.

Tiffany Ridenour

Tiffany Ridenour is a graduate of Miami University with a dual Bachelor’s degree in Strategic Communication and Professional Writing. Tiffany has experience with creating content for a variety of social media platforms, public relations, eBook creation, web-based publication and editing. She enjoys the writing side of PR where she excels at telling people’s stories and crafting a message that will captivate an audience.

Previously, Tiffany worked on a content strategy plan and mini social media campaign in order to boost engagement for the City of Hamilton’s social media platforms. She also created a public relations campaign for a local company in Oxford, Ohio, in order to spread awareness and grow its customer base. Tiffany is certified in Hubspot and Google AdWords, and has experience with Adobe’s InDesign, Photoshop and Illustrator.

Tiffany lives in Hamilton with her boyfriend, daughter, two dogs and cat. When she’s not working at O’Keeffe, she spends her time watching her favorite shows on Hulu and Netflix, finding new blogs for PR professionals and surfing through Pinterest.

Jocelyn Summers

Jocelyn Summers is a communications savant with a passion for strategic planning and execution. Her draw to PR lies in the power of the written word and the impact it has on behavior and emotional appeal. She is interested in all things digital, eager to immerse herself in analytics and digital content development. She has a dynamic background in brand storytelling, social media, public relations, reputation monitoring and digital media.

Jocelyn is a recent graduate of Xavier University, earning a three-part degree in Public Relations, Advertising and Digital Media. She has previous corporate experience with a Fortune 20 company and has developed public relations strategies for local nonprofits. Her versatile skill set paired with her work ethic drives her to find creative solutions for client’s needs.

Originally from Phoenix, Ariz., Jocelyn traded the Valley of the Sun for the Queen City. In her free time, she enjoys taking advantage of what the city has to offer by visiting new restaurants, attending sports events and supporting local businesses. Of course, a Netflix night is often thrown into the mix.

Rob Dietrich

Rob Dietrich has worked in B2B marketing communications for over 14 years. His experience stems from previous corporate and agency PR roles servicing clients in the life sciences, process safety, manufacturing, water and wastewater, and environmental analysis industries.

Rob is a natural born storyteller and uses his passion for learning about new products and processes to create engaging content and drive brand success. He is an experienced writer capable of adapting highly technical information for consumption by various audiences. Rob has spent his career building relationships with trade media contacts, helping him to place clients’ content in front of the right crowd. His portfolio includes press releases, blog posts, feature articles, case studies and newsletters, to name a few.

Rob is a Cincinnati native and graduate of Northern Kentucky University. He is a husband of one, father of two, avid home brewer and vintner, and history fanatic.

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