Meet Our Team

We’re curious, creative, resourceful and hardworking.

We’ve put together a team with a diverse skill set and a wide range of work experience. The result is a dynamic group of people who work together to develop strategic communication plans that help our clients achieve their desired result. We’re curious, creative, resourceful and hardworking. We also enjoy what we do.

Dan O’Keeffe

Dan O’Keeffe

Dan is an experienced writer, editor, marketer, public relations professional, project manager, and website strategist with nearly 20 years experience in industries ranging from technology, professional services, pet products, consumer products, economic development, finance, legal, restaurant and hospitality, and Internet development.

Dan cut his teeth on public relations while researching and developing content for Ralston Purina’s many corporate communications magazines and newsletters in the early 1990s. Today, he specializes in helping organizations “tell their stories” and think strategically around how they position their brands, products and services with existing and new target audiences. Dan also advises small to large organizations and business and non-profit leaders on how to prepare for and respond to media inquiries during times of both boom and crisis.

Prior to entering the public relations and marketing fields, Dan edited two internationally circulated art-instruction magazines and worked as a newspaper and magazine reporter. Dan graduated from The University of Missouri-Columbia with a Bachelor of Journalism degree. He is a member of the Greater Cincinnati and Northern Kentucky Film Commission Board, serves on the Advisory Committee of the Professional Leadership Network, co-chairs the Accelerator program for the Cincinnati chapter of the Entrepreneurs Organization, co-founded the Institute for Social Media at Cincinnati State, served on the Marketing Committee for the Association for Corporate Growth, served on the advisory board of the Northern Kentucky Chamber of Commerce, and was named a Gentleman of Style and Substance by Cincinnati Magazine and the Cincinnati Parks Board.

Megan Smale

Megan is a marketing strategist with a background in copywriting and data analytics. She began her career in sociology studying new communication technology and identity theory, and quickly shifted to the world of marketing. With a focus on content marketing and lead generation, Megan has specialized in making technical organizations sing.

Prior to joining O’Keeffe, Megan worked in the professional services, construction, finance, market research, and healthcare industries. Using well-researched strategy backed by best practices and a dose of creativity, she has helped organizations reach prospects, convert leads, and increase loyalty.

Megan is a California native who was lured away from the beach by Xavier University. She currently sits on the board of the American Marketing Association in Cincinnati. In her free time, she enjoys reading, hiking, and walking Moe, her ancient Redbone Coonhound rescue.

Dale Justice

Dale Justice

Dale Justice is a veteran of the Greater Cincinnati advertising and marketing communication industry. Dale began his career as a Graphic Designer, but quickly found his way into marketing. Dale founded and served as managing partner of the regional firm, Justice & Young Marketing & Public Relations. J&Y served some of the Greater Cincinnati area’s most iconic companies, including Graeter’s, Gold Star Chili, White Castle, Cincinnati Milacron, Meridian Bioscience, McSwain Carpet and Flooring, Northside Bank and Trust, Cohesion Business Technologies, and countless more.

After 26 years, Dale sold his business and joined the O’Keeffe team. He brings vast experience with all forms of business-to-business marketing, branding and creative communications, traditional and digital. He creates campaigns designed to achieve measurable growth, and has direct experience with Manufacturing, Home Building and Construction Products and Services, Information Technology, Life Sciences, Banking & Financial, Insurance, Professional Services and Non-Profit.

Dale earned the title of 2002 Man of the Year for the Leukemia and Lymphoma Society in 2002, serving on the Board of Trustees for six years. Dale earned a Bachelor of Science from the University of Cincinnati prestigious College of Design, Art, Architecture and Planning (DAAP). Dale and his wife live in suburban Cincinnati, spending as much time as possible with their three grandsons.

© 2018 O’Keeffe. All Rights Reserved.