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Bringing you expertise & ideas from the front lines of communication.
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Dale Justice, Chief Operations Officer
May 08 2018

The Fifth Marketing Wave

Will the Art of Creative Marketing Become a Science? Robert Keith wrote an article “The Marketing Revolution” first published in the Journal of Marketing in 1960. Keith examined the marketing practices of the Pillsbury Corporation between 1869 and 1960, almost a century of evolution. From his research, he identified.

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Megan Smale, Digital Marketing Strategist
May 01 2018

When You’re a Marketing Team of One

When you’re a marketing team of one, things get more complicated. Things like schedules and strategies and goals can quickly get usurped for the latest marketing fire unless you’re able to get ahead of the rest of the organization. I should know –  I was a marketing team of.

Lisa Dyson, Senior PR & Content Manager
April 12 2018

Meet Lisa Dyson

Hi, I’m Lisa Dyson. I’m new to O’Keeffe PR but not new to the business, not by a long shot. I began my career in marketing by helping a then emerging brand gain local awareness.

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Dale Justice, Chief Operations Officer
March 05 2018

The Communications Olympics

It all started in 2010, a new competition in the Winter Olympics. That was the year Google, Microsoft and Yahoo each unveiled separate renditions on search, blogs and mobile for fans to follow the 2010 games in Vancouver.  Flash forward to the 2018 Winter games in Pyeong Chang and.

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