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Bringing you expertise & ideas from the front lines of communication.
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Dale Justice, Executive Vice President
February 07 2019

Four Commitments to Create a Great Content Loyalty Strategy

A great Content Strategy is not a sprint to the finish line; it's a marathon. You cannot turn it on and off as you redirect resources to other company initiatives.

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Dan O’Keeffe, Founder & CEO
January 30 2019

Today’s Snowstorms Could Launch Tomorrow’s Best Marketers

My little part of the country recently received our second major snowfall of the winter season. Not so little, actually. Millions of people were impacted by the storm that raced across the Midwest, Mid-Atlantic and New England portions of the United States in mid- and late January. Thousands were.

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Jocelyn Summers, Digital Marketing Specialist
January 03 2019

Online Influencer or Joe Camel?

The parallels of cringe advertising and bad influencer marketing. One of the best ways to promote a product or service is through emotional appeal. Emotional appeal can come from a personality or advocate of a brand in the form of a mascot, an influencer or customer review. We, as.

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Sarah Wagner, Intern
December 28 2018

Happy Holidays 2018

Wishing you warm holiday wishes from the O’Keeffe team! We hope you enjoy these outtakes from our holiday card.

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