Connect

Bringing you expertise & ideas from the front lines of communication.
Tiffany Ridenour
Tiffany Ridenour, Intern
May 22 2018

Meet Tiffany Ridenour

Hello! My name is Tiffany Ridenour and I’m one of the bright, new faces here at O’Keeffe. I just graduated from Miami University with a dual bachelor’s degree in Professional Writing and Strategic Communication. During my time there, I was an active member of PRSSA, where I learned a.

Lisa Dyson, Senior PR & Content Manager
May 15 2018

How Being a Step-Mother Has Made Me a Better Public Relations Professional (and Vice-Versa)

Looking back, I stumbled into the world of public relations much like I did the world of step-motherhood. If I’m honest, neither were my first choice, and had I known ahead of time the hours, frustration and exhaustion each would bring, I’m not sure I would have dove into.

Author Img
Dale Justice, Chief Operations Officer
May 08 2018

The Fifth Marketing Wave

Will the Art of Creative Marketing Become a Science? Robert Keith wrote an article “The Marketing Revolution” first published in the Journal of Marketing in 1960. Keith examined the marketing practices of the Pillsbury Corporation between 1869 and 1960, almost a century of evolution. From his research, he identified.

Author Img
Megan Smale, Digital Marketing Strategist
May 01 2018

When You’re a Marketing Team of One

When you’re a marketing team of one, things get more complicated. Things like schedules and strategies and goals can quickly get usurped for the latest marketing fire unless you’re able to get ahead of the rest of the organization. I should know –  I was a marketing team of.

© 2018 O’Keeffe. All Rights Reserved.