At its core, PR is still about storytelling. We craft communication that helps you build authentic relationships with both your internal and external audiences.
Earned media increases awareness of your brand and establishes your credibility. Generating stories though journalists, bloggers and influencers plays an important role in your communications plan.
Internal communication is vital to the success of your organization. Engaging your employees ensures that every member of your staff is informed, educated and inspired.
Content marketing is an approach to communication that involves developing and sharing relevant content to a target audience with the goal of acquiring new customers or engaging existing customers.
We help you develop a strategy and create compelling content that meets your intended audience where they are. This means producing content such as blog posts, e-newsletters, videos and infographics to reach people across a variety of channels such as social, web, email and more.
Creative is the spark that ignites emotion and elevates your message above all of the noise. Studies show that our brains process and retain information faster when it’s delivered visually. Integrating visual content into your communication will help you capture the attention of your audience and increase engagement.
Digital is the vehicle that brings your message to market. Where should you publish? There are several digital platforms and they each provide a different way to communicate your message. We help you determine the best channels for sharing your content.
© 2017 O’Keeffe. All Rights Reserved.
Social Media
Social media is a collection of online platforms designed for community interaction, content-sharing, collaboration and over time, persuasion. It is not meant to serve as a billboard or digital marketing piece. To be effective, you need a long-term strategy and a commitment to serving your fans and followers.
If you are interested in using social media to expand and engage your audience, you need to be on the right channels and show up with useful or entertaining content. We work with you to determine your goals and objectives and develop a strategy that makes the most sense for your business.
How We Can Help