Let’s face it: talking about yourself is tough. So when I asked our newest member of the O’Keeffe tribe to answer my list of eleven questions, she was reluctant. (Luckily she can be bribed with cat memes and promises of craft beer.)
Chelsey Ross is a PR guru with a background in digital marketing and content marketing. She’s creative, full of smart ideas, and has already made a huge impact with our clients. We’re thrilled to have her on the team, and we can’t wait to see what kind of awesome work she does.
What did you do in your previous life?
I have worked at different PR agencies, and my last position was in the non-profit world as the media relations specialist. I am also a certified cat lady.
If you could tell our clients one thing, what would it be?
Think like a marketer. Your agency partner relies on you to help them tell your stories. No story is too small; over-sharing is caring!
What’s your best piece of advice for a marketer?
Be fearless. Too often, I think marketers fall into a trap of not giving their own ideas enough merit. Be bold. Do what’s different. Don’t be afraid to suggest risky things. Marketing is constantly evolving, so staying on top of trends and surpassing those expectations is vital.
What’s the last book you read?
Re-reading the Harry Potter series for the umpteenth time.
What’s your secret marketing weapon?
I don’t know if this is a ‘secret weapon’, but I believe telling a story is one of the most powerful things you can do as a marketer. Storytelling has been used since the beginning of time; being able to paint the vision is fundamental. Storytelling makes what you’re ‘selling’ more personal. Exhibiting how a product or service is relatable to someone’s own life is the best way to get them to invest.
Tell me your favorite metric to track.
Shares. I’m analytics-challenged, but I love watching the way that sharing posts can gain traction on social media channels.
Supercalifragilisticexpialidocious (because I LOVE Disney)
Least favorite word?
What profession other than marketing would you like to attempt?
If I had to change professions, I would pursue something in the information technology realm. IT is cutting edge and technology will continue to be a strong influencer among other industries for years to come. If it’s a dream job though, I would have to choose being a Rockette. However, that dream will never come true since I’m 8+ inches too short for their height requirements. J
What’s the best thing about our line of work?
Specifically referring to agencies, working with a variety of different clients is my favorite part of our line of work. Getting to hear and share the stories of so many different organizations that are doing great things in their communities is gratifying and exciting.
Tell me two truths and a lie.
You can read Chelsey’s full bio here or check out her LinkedIn profile here. And if you have any guesses about which statement is her lie, send us a tweet. (I’m banking on the apartment given our recent conversation about Belle from Beauty and the Beast, but the sprouts would be a curve ball.)