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Megan Smale, Digital Marketing Strategist
December 13 2017

Meet Megan Smale

As I write this, I’ve officially been with O’Keeffe for five months. Which is about the most appropriate time to write your own new hire blog, right? We’ll just skip over the awkwardness of writing your own digital introduction, and get to the good stuff.

I’m a digital marketing nerd with a background in sociology. I was introduced to the agency by a mutual friend and fell head over heels for the collaborative culture, opportunities for creativity, and the awesome clients. (Seriously – we have the best clients.)

What did you do in your previous life? 
I’ve spent most of my career in the B2B world as a team of one. Most recently, I led marketing for a small startup based in Toronto. I also have a random Master’s degree in Sociology (shout out to BGSU!).

If you could tell our clients one thing, what would it be? 
The more you tell us, the better our work together. It’s easy to ask for quick strategy and solutions, but better results come from that initial and ongoing discovery process.

What’s your best piece of advice for a marketer? 
Be hungry. We can teach skills, but I can’t teach you how to be creative, ambitious, and proactive. There are a million marketers, especially in Cincinnati. Show me your passion, enthusiasm, and creativity. And don’t be afraid to ask for things. I love coffee with marketing nerds, especially with recent grads. You’ll find that people are surprisingly open to that kind of thing.

What’s the last book you read? 
When You Are Engulfed in Flames by David Sedaris. He’s absolutely my favorite writer, and he’s the reason I started seriously writing in high school. I met him in Irvine back in the day, and he was so supportive and friendly. Sedaris is the reason I pursued copywriting after graduate school. Hands down, the funniest, most human writer out there. I adore him.

What’s your secret marketing weapon? 
The American Marketing Association in Cincinnati. I connected with the board a few years ago, and have been involved off and on since then. Making friends with a bunch of marketers means that I have people to call when I break WordPress, when my lead gen strategies aren’t converting, and when I found a cool new platform and want to nerd out. That team pushes me, and has given me opportunities to hone skills long before I was able to use them in my day job.

Tell me your favorite metric to track. 
I’ll cheat and say two. Cost per lead and cost per conversion. I love analyzing success metrics for paid campaigns against their goals. Engagement is great and conversion is great, but if you’re spending more than a new customer is worth, it doesn’t work long-term. Too many people throw a bunch of money at an untested strategy and get frustrated when they’re not seeing the return they want. You have to know your tolerance for spend and what kind of conversion rates you need to get there.

Favorite word? 
Coffee is rather lovely.

Least favorite word? 
Leverage. I use it and hate myself for it. Really any $2 word when a $.10 word will do.

What profession other than marketing would you like to attempt? 
I wish I knew enough math to be an astrophysicist. I love space and I’ve always been fascinated by the stars. Quantum mechanics fascinates me, even if I have trouble following the equations.

What’s the best thing about our line of work? 
We get to have fun every day at work. It’s never boring, and it’s usually challenging. Also, the benefits. Work flexibility, beer on tap, and a good team.

Tell me two truths and a lie. 
I grew up sailing. I used to play volleyball. I know sign language.

You can read my full bio here or check out my LinkedIn profile here. And if you have any guesses about which statement is my lie, send us a tweet.

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