Hello! My name is Tiffany Ridenour, and I’m one of the bright, new faces here at O’Keeffe. I just graduated from Miami University with a dual bachelor’s degree in Professional Writing and Strategic Communication. During my time there, I was an active member of PRSSA, where I learned a lot about public relations and other career paths. I have a passion for writing and connecting with people, two things that just may come in handy.
I found my way to O’Keeffe PR by not listening to everyone who said the only way to get into the business is networking, even though it’s essential. I’m the first in my family even to attempt college, so giving up wasn’t an option. I found the firm by seeing what was out there and so far, I love what I found. I can’t wait to see where this tribe takes me.
Why did you choose this industry?
I love writing. I know PR is more than that, but it’s one of the critical things to succeed. You have to be a great writer. Of course, I didn’t like it at first, but it grew on me. After taking a few classes in college that had me create PR campaigns and press releases, I knew it was what I wanted to do.
What advice would you give to someone trying to break into the industry?
Don’t wait around for jobs to appear on those career websites. Go out, research companies, network. You don’t need to know someone to get into this industry, even though it helps A LOT. Figure out who you want to work for and reach out to them. The worst that could happen is they say no.
What are some projects you have worked on?
While at Miami, I created a mini social media campaign and content strategy plan for my hometown, the City of Hamilton. I also created a public relations campaign for a local business in Oxford, Ohio where I created and designed a website for a client.
What was the last book you read?
Besides all those dreaded books that college classes make you read? “Jane Eyre” by Charlotte Bronte. Next on my list is “Sense and Sensibility” by Jane Austen.
What’s your favorite movie genre?
I enjoy horror movies. Like public relations, horror movies have twists that you could never expect or when something will pop up and cause a crisis. It’s hard to predict how everything will turn out, and that’s what fascinates me.
Where do you get your news from?
Like most millennials, I look at Facebook. I use Yahoo when I’m on the go, don’t have time for social media or something important is happening. When I’m home, I’ll probably turn on a local news station.
What is your least favorite word?
Musk. It’s my equivalent to moist.
What profession, other than public relations, would you like to try?
Nursing. I like helping people and making those personal connections is what means a lot to me. Plus, I very rarely get grossed out by things.
Tell me two truths and a lie.
I’ve never been out of the country. I have two dogs. I have a daughter.