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Jocelyn Summers, Strategic Account Executive
March 16 2021

A Positive Pivot

Annually, The Salvation Army in Greater Cincinnati and Northern Kentucky (TSA) engages the community with events and fundraisers that attract media attention to further its mission of meeting human need without discrimination. When the pandemic emerged in the early spring of 2020, we had to pivot to further amplify our strategic communications plan when TSA’s services were needed more than ever. In addition, we weren’t sure how long this would last, so our plans continued to evolve rapidly and in tandem with the mission-critical priorities of The Salvation Army USA affecting all local communities.

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