Brand Steward Services

The need for business and product risk assessment has never been greater. Every risk to your product or service is a threat to your brand. There is media coverage daily highlighting corporate and organizational missteps, and their failure to take appropriate action. Local incidents can become global instantaneously. It is not possible to predict every crisis that can adversely affect an organization or business, but it is possible to be much more prepared for the inevitable issue that can threaten an organization’s success or very existence. 

O’Keeffe can guide your organization by conducting careful analysis of potential risks, developing risk reduction plans to address top threats to your brand, training of key personnel, scenario planning, and the development of respected external stakeholders who will stand by your organization in times of need. 

We help organizations evaluate their product and business risks, develop action plans to mitigate identified risks, and work with clients as they interact with government agencies.

Our services include:

  • Guidance for new product launches
  • Reputation management
  • Interactions with government agencies
  • Crisis preparedness and management
  • Risk communication
  • Stakeholder outreach and development
  • Scenario planning
  • Corporate governance
  • Product stewardship
  • Advisory board development
  • Media Relations and internal communications.

Managing a crisis incident is much more successful if organizations develop well-conceived plans in advance. Contact O’Keeffe today for a risk evaluation.



Rick Hackman

Rick Hackman is a native of Cincinnati and has spent the past 33 years working at Procter & Gamble leading the North America Regulatory and Technical External Relations Organization. Rick was responsible for leading key interactions with critical regulatory agencies, ensuring compliance with laws/regulations, developing trusting relationships with key external stakeholders to build and protect the business, and led crisis preparedness and business continuity planning (BCP) for P&G’s North America organization. 

Rick was instrumental in helping resolve important product issues for P&G, including Pampers DryMax, Tide Pods, and several recalls. At O’Keeffe, Rick will help organizations evaluate their product and business risks, develop actions plans to mitigate identified risks, work with clients as they interact with government agencies, and develop business-building relationships with professional and technical thought leaders. 

Rick obtained a bachelor’s degree in Biology and a master’s degree in Environmental Science from the University of Cincinnati, and an MBA in Finance from Xavier University. He is certified by the Institute for Professional Environmental Practice and the American Board of Industrial Hygiene.  Rick and his wife enjoy spending time with their children and grandchildren.  Rick is also a competitive triathlete, rower and avid weightlifter in his spare time.  



Dr. Cherryl Christensen

Recently retired from her role as Corporate Medical Director for the Procter & Gamble Company, Dr. Cherryl Christensen is a board-certified senior physician executive who excels at strategic thought and execution. She drove Procter & Gamble’s global commitment to excellent health systems in all areas of the world where the company and its employees conduct business, designed P&G’s global health and wellness programs, and oversaw the company’s global EAP (work life effectiveness) program, travel medicine and executive health plans, disaster management plans with the company’s various businesses, security plans, and industrial hygiene, safety and legal/regulatory teams.

Additionally, Dr. Christensen was on faculty at the University of Cincinnati Medical School for seven years and continues to provide support to occupational medicine through national lectures and articles, including her role as corporate medical director in the American College of Occupational and Environmental Medicine (ACOEM).

Early in her career, Dr. Christensen served as Industrial Medical Officer at Norfolk Naval Shipyard, where she provided primary and emergency care as well as occupational medical care for 12,000 employees and active duty Marines and Naval personnel. She graduated from the University of Iowa College of Pharmacy and was a pharmacist at Iowa Lutheran Hospital before attending medical school. Dr. Christensen is excited to have joined forces with the Resurgent Collaborative to provide optimal COVID-19 business defense and overall disaster and crisis planning and mitigation services.

Specific Areas

Crisis management planning

Business continuity planning

Advising and developing medical policies and procedures

Provide guidance to protect your business, employees, and employee families

Develop effective communication strategies ad clear messaging for the business, employees, the community and consumers

Advise on health-related issues that impact the supply chain

Tracking the pandemic and providing early warnings on emerging and possible issues or likely federal or state policies or mandates

COVID 19 Factsheet-what do we know, what do we not know and how do we prepare

COVID 19 Checklist for Safe Reopen guidance (health aspects)

Special needs of remote workers (emotional and physical health needs)

Healthy RTW for employees – to assure business continuity

COVID 19 Audits – are we staying safe (PPE, manufacturing process, exposure limits etc.)

Health Risk Communication training- for managers, HR, key employees (health services, safety)

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