How We Work

It’s a process.

Discover

We’re curious. Before we create, we meet with your team to discover more about you. This is an important part of the process and sets you up for success. We do things like:

  • Conduct a brand audit
  • Interview key stakeholders
  • Check out your competition
  • Identify your key differentiators
  • Clarify goals and objectives
  • Identify and understand your target audience
  • Establish success metrics

Ideate

We integrate our creativity and strategic thinking to develop a plan that engages your intended audience and drives growth for your business.

Execute

This is when we put your strategic plan to work. It could include:

  • Website development
  • PR campaign focused on print, tv and bloggers
  • Email or newsletter
  • Social media posts
  • A series of blog posts
  • Internal communication regarding a new product
  • And more… but you get the idea

Analyze

There are a variety of tools available to analyze how your content is performing. Depending on how we are partnering with you, we will either help you get set up with the right technology or use our own tools to gather insights and measure your results.

As we gain more information, we can quickly adjust content for optimal results or give each other a high five because we’re exceeding expectations. Either way, it’s important to know if the plan is working.

© 2017 O’Keeffe. All Rights Reserved.