How We Work

It’s a process.
o'keeffe digital pr - discovery

Discover

We’re curious. Before we create, we meet with your team to discover more about you. This is an important part of the process and sets you up for success. We do things like:

  • Conduct a brand audit
  • Interview key stakeholders
  • Check out your competition
  • Identify your key differentiators
  • Clarify goals and objectives
  • Identify and understand your target audience
  • Establish success metrics
o'keeffe digital pr - ideate

Ideate

We integrate our creativity and strategic thinking to develop a plan that engages your intended audience and drives growth for your business. Because we’re a digital PR agency, we bring together the best aspects of public relations, communications, and digital marketing to create a cohesive strategy designed to help you reach your goals. Ideation can include:

  • Content marketing workshop
  • Internal ideation workshop
  • Competitive research
o'keeffe digital pr - execute

Execute

This is when we put your strategic plan to work. It could include:

  • Website development
  • PR campaign focused on print, tv and bloggers
  • Email or newsletter
  • Digital marketing strategy
  • Influencer event planning
  • Social media posts
  • A series of blog posts
  • Internal communication regarding a new product
  • And more… but you get the idea
o'keeffe digital pr - analyze

Analyze

There are a variety of tools available to analyze how your content is performing. Depending on how we are partnering with you, we will either help you get set up with the right technology or use our own tools to gather insights and measure your results. As we gain more information, we can quickly adjust content for optimal results or give each other a high five because we’re exceeding expectations. Either way, it’s important to know if the plan is working. Metrics to evaluate ROI include:

  • Reach
  • Engagement rate
  • Conversion rate
  • Media hits
  • Website traffic
  • Page ranking

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