How We Work

It’s a process.


We get it, you’re excited and ready to get going! But before we set the wheels in motion, we need to take the time to connect with your team. This is not just a step; it’s the secret to your success. This phase sets the tone for our goals, strategies, and more.  Here’s what you can expect:

  • Perform a brand audit
  • Interview your key players
  • Check out the competition
  • Pinpoint what makes you stand out
  • Clarify your goals and objectives
  • Understand your target audience
  • Set the stage with success metrics

Now for the fun part!



In the ideation phase, we infuse the perfect blend of creativity and strategic genius to craft a plan that not only captivates your audience but propels your business towards growth. As digital PR professional, we fuse elements of public relations, communications, and digital marketing into a unified strategy tailored specifically to you and your aspirations. This may involve:

  • Embarking on a content marketing workshop
  • Hosting an internal ideation workshop
  • Delving into competitive research

It’s time to make the magic happen!



This is when we roll up our sleeves and turn those strategic dreams into reality. The execution phase is where the magic happens, and it might involve:

  • Crafting a stellar website
  • PR campaigns for print, TV, and bloggers
  • Impactful emails and newsletters
  • Dynamic digital marketing strategies
  • Influencer events
  • Scroll-stopping social media posts
  • Blog posts

But wait! We aren’t done yet…



Are you ready for the nitty-gritty of your content’s performance? We’ve got an arsenal of tools at our disposal to dissect the data and unravel the story behind the numbers. Depending on our partnership, we’ll either guide you through the details or assist you in extracting those insights on your own.

As we dive into the metrics, we’re not just playing the numbers game – we’re constantly crafting and perfecting a strategy for success. Need a quick pivot for optimal results? We’ve got it covered. Surpassing expectations? Cue the high-fives!

Here are metrics we use to determine your ROI:

  • Reach
  • Engagement rate
  • Conversion rate
  • Media hits
  • Website traffic
  • Page ranking

Are you ready to share your story? Let’s make it happen!

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