We’ve put together a team with a diverse skill set and a wide range of work experience. The result is a dynamic group of people who work together to develop and execute strategic communication plans that help our clients achieve their desired result. We’re curious, creative, resourceful and hardworking. We also enjoy what we do.
Dan is an experienced writer, editor, marketer, public relations professional, project manager, and website strategist with more than 25 years of years experience in industries ranging from technology, manufacturing, professional services, pet products, consumer products, economic development, finance, legal, restaurant and hospitality, and Internet development.
Dan cut his teeth on public relations while researching and developing content for Ralston Purina’s many corporate communications magazines and newsletters in the early 1990s. Today, he specializes in helping organizations “tell their stories” and think strategically around how they position their brands, products and services with existing and new target audiences. Dan also advises small to large organizations and business and non-profit leaders on how to prepare for and respond to media inquiries during times of both boom and crisis.
Prior to entering the public relations and marketing fields, Dan edited two internationally circulated art-instruction magazines and worked as a newspaper and magazine reporter. Dan graduated from The University of Missouri-Columbia with a Bachelor of Journalism degree. He is a member of the Greater Cincinnati and Northern Kentucky Film Commission Board, serves on the Advisory Committee of the Professional Leadership Network, co-chairs the Accelerator program for the Cincinnati chapter of the Entrepreneurs Organization, co-founded the Institute for Social Media at Cincinnati State, served on the Marketing Committee for the Association for Corporate Growth, served on the advisory board of the Northern Kentucky Chamber of Commerce, and was named a Gentleman of Style and Substance by Cincinnati Magazine and the Cincinnati Parks Board.
Rob Dietrich has worked in B2B marketing communications for over 14 years. His experience stems from previous corporate and agency PR roles servicing clients in the life sciences, process safety, manufacturing, water and wastewater, and environmental analysis industries.
Rob is a natural born storyteller and uses his passion for learning about new products and processes to create engaging content and drive brand success. He is an experienced writer capable of adapting highly technical information for consumption by various audiences. Rob has spent his career building relationships with trade media contacts, helping him to place clients’ content in front of the right crowd. His portfolio includes press releases, blog posts, feature articles, case studies and newsletters, to name a few.
Rob is a Cincinnati native and graduate of Northern Kentucky University. He is a husband of one, father of two, avid home brewer and vintner, and history fanatic.
Elias Zani is a communicator with ten years of experience in public relations, crisis communication and community engagement. Understanding that no two needs are the same, he is driven to ensure each client is met with the solution best attuned for their situation.
Before joining O’Keeffe, Elias served in the U.S. Air Force as a Public Affairs Officer for ten years. While in the Air Force he was stationed in Alaska, Germany and South Carolina as a strategic and on-the-ground communicator. His experience includes relationship building with local elected officials, influencers, media and partner countries through aeronautical trade shows, exercises and day-to-day base operations. He is a process-oriented communicator who plans for a variety of situations but understands the real world is never predictable. Elias will ensure that each client’s target audience receives the perfectly crafted message in a timely manner.
Elias is a Southwest Ohio native and a graduate of the University of Cincinnati. He lives in Cold Spring with his wife and two children. In his free time, Elias is a runner, chef, photographer and aspiring carpenter.
Allison Goodwin brings 4 years of experience in marketing, social media, and graphic design to O’Keeffe. As a digital creative, Allison has generated and managed marketing materials, campaigns and social media presence for substantial companies. Her expertise in innovative marketing gives each and every client meaningful growth and increased online engagement.
Allison graduated from Hanover College in 2020 with a Bachelor of Arts degree in Communication and Media Studies and has been growing her resume ever since. She has worked in industries ranging from media production, fashion, engineering and homebuilding. Along the way, she has generated an extensive portfolio with work in graphic design, social media, writing, and photography.
Allison is new to Cincinnati, having relocated from the Indianapolis area three years ago and currently lives in Northern Kentucky with her fiancé and puppy. Allison is an avid golfer, reader, craft beer connoisseur and healthy lifestyle enthusiast.