We’ve put together a team with a diverse skill set and a wide range of work experience. The result is a dynamic group of people who work together to develop and execute strategic communication plans that help our clients achieve their desired result. We’re curious, creative, resourceful and hardworking. We also enjoy what we do.
Dan is an experienced writer, editor, marketer, public relations professional, project manager, and website strategist with more than 25 years of years experience in industries ranging from technology, manufacturing, professional services, pet products, consumer products, economic development, finance, legal, restaurant and hospitality, and Internet development.
Dan cut his teeth on public relations while researching and developing content for Ralston Purina’s many corporate communications magazines and newsletters in the early 1990s. Today, he specializes in helping organizations “tell their stories” and think strategically around how they position their brands, products and services with existing and new target audiences. Dan also advises small to large organizations and business and non-profit leaders on how to prepare for and respond to media inquiries during times of both boom and crisis.
Prior to entering the public relations and marketing fields, Dan edited two internationally circulated art-instruction magazines and worked as a newspaper and magazine reporter. Dan graduated from The University of Missouri-Columbia with a Bachelor of Journalism degree. He is a member of the Greater Cincinnati and Northern Kentucky Film Commission Board, serves on the Advisory Committee of the Professional Leadership Network, co-chairs the Accelerator program for the Cincinnati chapter of the Entrepreneurs Organization, co-founded the Institute for Social Media at Cincinnati State, served on the Marketing Committee for the Association for Corporate Growth, served on the advisory board of the Northern Kentucky Chamber of Commerce, and was named a Gentleman of Style and Substance by Cincinnati Magazine and the Cincinnati Parks Board.
Lisa Dyson is a Cincinnati native with over 12 years of experience in marketing, advertising and public relations. Lisa has a deep breadth of experience from working on both the brand side of the business as well as several advertising and public relations agencies. Her knowledge of her clients and their specific industries help her create compelling and meaningful content and connections that resonate with consumers.
Prior to joining O’Keeffe, Lisa worked closely with iconic brands including Panera Bread, and the McDonald’s Corporation to successfully build their company portfolio through organic marketing and PR efforts. This experience allows Lisa to not only build a brand from the ground up, but to truly lead the charge in evaluating strategic marketing and PR tactics that ensure growth and measurable results are attained. Lisa’s passion for continuously building brand recognition pairs seamlessly with her desire to think outside the box, giving consumers a memorable and lasting impression of the brand. Her experience with integrated marketing allows Lisa to dive into holistic-approach campaigns, ensuring the right connections are being made with the right audience, each and every time.
She is a brand storyteller, a strategic thinker, and a needle mover.
Lisa lives in Loveland with her husband, two step-daughters, and beloved chocolate lab. She is a wannabe chef, an online shopping addict, and a happy camper.
Rob Dietrich has worked in B2B marketing communications for over 14 years. His experience stems from previous corporate and agency PR roles servicing clients in the life sciences, process safety, manufacturing, water and wastewater, and environmental analysis industries.
Rob is a natural born storyteller and uses his passion for learning about new products and processes to create engaging content and drive brand success. He is an experienced writer capable of adapting highly technical information for consumption by various audiences. Rob has spent his career building relationships with trade media contacts, helping him to place clients’ content in front of the right crowd. His portfolio includes press releases, blog posts, feature articles, case studies and newsletters, to name a few.
Rob is a Cincinnati native and graduate of Northern Kentucky University. He is a husband of one, father of two, avid home brewer and vintner, and history fanatic.
Claire has nearly 20 years of PR, marketing, and investor relations experience. A communicator at heart, Claire has planned and executed public relations and integrated marketing campaigns for global B2B and B2C clients. She brings a sharp strategic perspective and is always looking for ways to add value in our client partnerships.
Claire began her career in investor relations working on annual and quarterly reports, and investor roadshows for some of the nation’s largest Fortune 500 companies. After a move overseas for her husband’s job, Claire returned to the workforce working for a large regional integrated corporate communications and marketing firm on a wide variety of client accounts.
A recent transplant to Cincinnati, she lives in Columbia Tusculum with her husband. She’s the proud mom of three grown children and enjoys spending her free time exploring many of the highlights of the Queen City from delicious restaurants, beautiful neighborhoods and parks, to cheering for the Musketeers. When she’s not busy exploring Cincy, she’s busy planning trips to new and exotic places.
Elias Zani is a communicator with ten years of experience in public relations, crisis communication and community engagement. Understanding that no two needs are the same, he is driven to ensure each client is met with the solution best attuned for their situation.
Before joining O’Keeffe, Elias served in the U.S. Air Force as a Public Affairs Officer for ten years. While in the Air Force he was stationed in Alaska, Germany and South Carolina as a strategic and on-the-ground communicator. His experience includes relationship building with local elected officials, influencers, media and partner countries through aeronautical trade shows, exercises and day-to-day base operations. He is a process-oriented communicator who plans for a variety of situations but understands the real world is never predictable. Elias will ensure that each client’s target audience receives the perfectly crafted message in a timely manner.
Elias is a Southwest Ohio native and a graduate of the University of Cincinnati. He lives in Cold Spring with his wife and two children. In his free time, Elias is a runner, chef, photographer and aspiring carpenter.
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