At its core, PR is still about storytelling. We craft communication that helps you build authentic relationships with both your internal and external audiences.
Earned media increases awareness of your brand and establishes your credibility. Generating stories though journalists, bloggers and influencers plays an important role in your communications plan.
Internal communication is vital to the success of your organization. Engaging your employees ensures that every member of your staff is informed, educated and inspired.
Content marketing is an approach to communication that involves developing and sharing relevant content to a target audience with the goal of acquiring new customers or engaging existing customers.
We help you develop a strategy and create compelling content that meets your intended audience where they are. This means producing content such as blog posts, e-newsletters, videos and infographics to reach people across a variety of channels such as social, web, email and more.
The need for business and product risk assessment has never been greater. There is media coverage daily highlighting corporate and organizational missteps, and their failure to take appropriate action. Local incidents can become global instantaneously. It is not possible to predict every crisis that can adversely affect an organization or business, but it is possible to be much more prepared for the inevitable issue that can threaten an organization’s success or very existence.
O’Keeffe can guide your organization by conducting careful analysis of potential risks, developing risk reduction plans to address top threats, training of key personnel, scenario planning, and the development of respected external stakeholders that will stand by your organization in a time of need.