Content marketing is a powerful tool that can help you generate leads, build brand authority and increase sales. The key to creating effective content that drives results is knowing your audience: what they want, what they need, how they like to consume information and so on. You also need.
Many business leaders make the mistake of relying solely on advertising and/ or direct sales to secure leads. These tried-and-true methods certainly have their place, but if they’re your company’s only form of customer outreach, then you could be leaving a lot on the table. Today there are new.
The marketing world is changing fast, and it seems like every day there’s a new trend to learn about. The good news is that these trends are all coming from companies that want to better connect with their customers in ways that are authentic and meaningful. If you’re ready.
Content is an important part of any website. It helps build trust with your customers, attracts search engine traffic and generates business. But not all content is created equal. The quality of the content on your website matters because it can affect both your search rankings and how well.
Many companies face the same dilemma. They have a selection of game changing products or services that their current customers couldn’t live without. Likewise, sales are consistent, but have seemed to top off. Breaking through that glass ceiling requires connecting with new customers, and what better way to do.
Social media is a great way to connect and engage with your customers, and a valuable asset for improving SEO and creating online brand authority. Investing in social media is continuing to be a priority for established and growing organizations. In fact, 80% of business executives think it’s very.
Every business has a story to tell, and learning how to write that story to share that message is a critical PR skill. From writing press releases to crafting a compelling pitch, here are a few tips to improve your writing and get your business noticed. Be clear and.
Why a press kit? So you’ve worked with a fantastic web developer, and you’ve left no stone unturned on your website. Every question anyone could ever ask, and every need they could ever have, you have anticipated and relegated to the appropriate tab. After all, you know your website.
Answer: This beloved TV show has made severe missteps in the last few weeks. Question: What is Jeopardy? Fans of the game show Jeopardy, including me, have been eagerly watching to see who will be taking over as host for the beloved Alex Trebek, who died last fall. The.
It seems like almost every business website nowadays has a blog. Amirite? And for good reason. Blogs act like your company’s very own magazine or newspaper. They provide a way for you to post company news, talk about new products or services, comment on recent events, or drop some.