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Rob Dietrich, Senior Content Manager
November 17 2022

2023 Marketing Trends You Should Know

The marketing world is changing fast, and it seems like every day there’s a new trend to learn about. The good news is that these trends are all coming from companies that want to better connect with their customers in ways that are authentic and meaningful. If you’re ready.

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Rob Dietrich, Senior Content Manager
May 13 2022

Three Ideas to Tap into Your Current Resources for Content

Many companies face the same dilemma. They have a selection of game changing products or services that their current customers couldn’t live without. Likewise, sales are consistent, but have seemed to top off. Breaking through that glass ceiling requires connecting with new customers, and what better way to do.

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Jocelyn Summers, Strategic Account Executive
April 15 2022

The Do’s and Don’ts of Kicking Off a Social Media Strategy

Social media is a great way to connect and engage with your customers, and a valuable asset for improving SEO and creating online brand authority. Investing in social media is continuing to be a priority for established and growing organizations. In fact, 80% of business executives think it’s very.

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Claire Chick,
March 16 2022

4 Tips for Better PR Wiring

Every business has a story to tell, and learning how to write that story to share that message is a critical PR skill. From writing press releases to crafting a compelling pitch, here are a few tips to improve your writing and get your business noticed. Be clear and.

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Lisa Dyson, Vice President and Senior Strategist
February 15 2022

What is a press kit anyway?

Why a press kit? So you’ve worked with a fantastic web developer, and you’ve left no stone unturned on your website. Every question anyone could ever ask, and every need they could ever have, you have anticipated and relegated to the appropriate tab. After all, you know your website.

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Claire Chick,
September 01 2021

Lessons from the Jeopardy Debacle

Answer: This beloved TV show has made severe missteps in the last few weeks. Question: What is Jeopardy? Fans of the game show Jeopardy, including me, have been eagerly watching to see who will be taking over as host for the beloved Alex Trebek, who died last fall. The.

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Rob Dietrich, Senior Content Manager
April 09 2021

Three Ways a Podcast Can Help Your Content Marketing

It seems like almost every business website nowadays has a blog. Amirite? And for good reason. Blogs act like your company’s very own magazine or newspaper. They provide a way for you to post company news, talk about new products or services, comment on recent events, or drop some.

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Lisa Dyson, Vice President and Senior Strategist
March 19 2021

4 Tips for Banging Out a (Quality) Blog Post

So, you’ve been asked to contribute a blog post to your company’s content corral, and you’re not sure where to begin. Keep calm and read on; it’s easier than you think! Blog posts are better when you write what you know Have you ever heard the saying if you.

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Rob Dietrich, Senior Content Manager
December 17 2020

5 Reasons to Incorporate Video into Your Content Marketing

At O’Keeffe, we like to say that we specialize in helping our clients tell the right story, on the right channel, to the right audience, at the right time. And right now, it’s the right time to incorporate video into your marketing plans in order to stay relevant in.

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Claire Chick,
November 23 2020

Media Interviews in the Time of COVID

COVID has brought about so many changes to our daily lives, both big and small.  One significant change that doesn’t appear to be going away anytime soon is that many of us, including the O’Keeffe team, are still working from home. So what do you when you have a.

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