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Bringing you expertise & ideas from the front lines of communication.
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Dan O’Keeffe, Founder & CEO
October 21 2019

All PR is Good PR! Unless You’re Chernobyl.

Dan discusses some important lessons for preparing and managing a crisis.

AI and Public Relations: New Developments
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Dale Justice, Executive Vice President
October 14 2019

Is Artificial Intelligence a Threat to Authentic Public Relations?

A new era of artificial intelligence and "deepfake" videos are sure to shake up the world of PR.

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Rob Dietrich, PR & Content Manager
October 07 2019

B2C Versus B2B PR: The Biggest Differences

Understanding the differences between B2B and B2C is key when developing a smart PR strategy.

Content Writing vs. Copywriting
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Dale Justice, Executive Vice President
September 20 2019

Content Marketing Versus Copywriting

Dale shares the difference between content marketing and copywriting, and explains what to keep in mind when developing content

Kaitlyn Dwenger
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Kaitlyn Dwenger, Marketing & PR Intern
September 04 2019

Meet Kaitlyn Dwenger

Meet our new intern, Kaitlyn, and get to know her a little better.

future PR professionals
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Lisa Dyson, Director of Client Services
August 22 2019

A Few Thoughts for Future PR Professionals

Thinking about a career in PR? Lisa shares her four tips for future PR professionals.

digital marketing
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Jocelyn Summers, Digital Marketing Specialist
August 15 2019

Digital Marketing Taboos You Should Break

Jocelyn shares 3 digital marketing taboos you need to break.

developing content
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Rob Dietrich, PR & Content Manager
July 31 2019

Developing Content: 5 Things to Know

Rob shares his best tips for developing content. Our favorite? Make time to procrastinate. Read the rest on the blog.

okeeffe writing playlist writing tips
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Megan Bedinghaus, VP Operations & Senior Strategist
July 24 2019

The O’Keeffe Writing Playlist

We're sharing our best writing tips as well as our writing playlist. Find your new favorite writing music!

digital content guide
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Jocelyn Summers, Digital Marketing Specialist
July 16 2019

If Buzzfeed Wrote a Digital Content Guide

We all know Buzzfeed. But what if Buzzfeed wrote a digital content guide? Jocelyn digs into what makes the viral content producer so successful.

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