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Bringing you expertise & ideas from the front lines of communication.
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Dale Justice, Executive Vice President
December 20 2019

What Happens When Operational or Individual Employee Misconduct Creates a Business Crisis?

After Uber's license was suspended in London, we had to wonder how PR professionals were handling the situation...

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Rob Dietrich, PR & Content Manager
December 10 2019

How to Interview a SME

Rob dives into 5 tips on how to properly interview a subject matter expert (SME)

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Dan O’Keeffe, Founder & CEO
December 02 2019

50 Years of Content, Fact-Finding and The Internet

Dan reflects on 50 years of the internet and discusses how it has changed storytelling and news over the years.

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Lisa Dyson, Director of Client Services
November 22 2019

Fool-Proof Tips for Writing an Attention-Getting Press Release

Lisa shares four quick tips for writing a press release.

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Dale Justice, Executive Vice President
November 06 2019

PR is Changing: Here’s Why it Matters

Predicting trends is easy. But how often do those predictions come true? Let's take a look at 2019.

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Rob Dietrich, PR & Content Manager
October 28 2019

4 Myths About Content Marketing

Myth #1: "Content marketing is just a fancy word for advertising." Content marketing and ad campaigns aren't the same, and if you treat it as such, you will fail.

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Dan O’Keeffe, Founder & CEO
October 21 2019

All PR is Good PR! Unless You’re Chernobyl.

Dan discusses some important lessons for preparing and managing a crisis.

AI and Public Relations: New Developments
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Dale Justice, Executive Vice President
October 14 2019

Is Artificial Intelligence a Threat to Authentic Public Relations?

A new era of artificial intelligence and "deepfake" videos are sure to shake up the world of PR.

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Rob Dietrich, PR & Content Manager
October 07 2019

B2C Versus B2B PR: The Biggest Differences

Understanding the differences between B2B and B2C is key when developing a smart PR strategy.

Content Writing vs. Copywriting
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Dale Justice, Executive Vice President
September 20 2019

Content Marketing Versus Copywriting

Dale shares the difference between content marketing and copywriting, and explains what to keep in mind when developing content

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