In a surprising marketing twist, The Ordinary, a skincare brand known for its no-frills approach to beauty, made headlines by selling eggs. Yes, you read that right—cartons of eggs for just $3.37. This unexpected promotion was launched in two of The Ordinary’s New York City stores, drawing curious crowds.
The presidential election season is a high-stakes period, not only for politicians but also for brands and marketers. The media landscape becomes saturated with political ads, discussions and debates, which can make it challenging for other marketing messages to break through. However, with the right strategies, marketers can capitalize.
As the Olympics approach, storylines will begin to emerge; common ones include how many medals an athlete won in past games, how a dominant country looks to take home more hardware in an event, and often how an athlete is a second (or third) generation Olympian. The storylines of.
In the fast-paced world of business-to-business (B2B) marketing, staying ahead of the curve is essential. While traditional strategies like email campaigns and whitepapers have long been staples, there’s a new contender stealing the spotlight: video marketing. In today’s digital landscape, where attention spans are shorter than ever and competition.
Influencer marketing has emerged as a powerful tool for brands looking to connect with their target audience in a meaningful way. But what exactly is influencer marketing, and why should companies integrate it into their marketing campaigns? Let’s dive in and explore the ins and outs of this dynamic.
Staying relevant and engaging your audience is crucial for effective content marketing. However, constantly churning out fresh content can be time-consuming and resource-intensive. That’s where repurposing old blog content comes in handy. By giving your existing content a makeover, you can breathe new life into it and reach a.
These days, the importance of social media cannot be overstated. With billions of active users across various platforms, social media has become the epicenter of brand visibility, engagement and conversion. However, amidst the noise and competition, organic reach alone may not suffice to achieve your marketing objectives. Enter social.
As 2023 draws to a close, we’d like to take a step back and look forward into what the new year will bring for companies looking to market their businesses to potential customers. It seems that change happens faster with every year that passes, and 2024 will be no.
Recently, a Stanley tumbler and a car fire became the catalyst for a viral marketing phenomenon. On November 15, a TikTok user shared a video depicting her car engulfed in flames. Despite the car being a total loss, her Stanley tumbler not only remained unscathed but still held ice!.
In the ever-evolving landscape of marketing, one concept has risen to prominence—data-driven marketing. In an era where every click, view, and interaction generates a data point, businesses have a goldmine of information at their fingertips. Gone are the days of relying solely on intuition. Today, successful marketing is rooted.
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