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Bringing you expertise & ideas from the front lines of communication.
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Dan O’Keeffe, Founder & CEO
April 06 2020

O’Keeffe PR launches Brand Steward Services; led by former P&G NA Regulatory and Technical External Relations Manager

New service helps organizations evaluate product and business risks and develop action plans to mitigate risks; advises on interaction with government agencies. O’Keeffe PR, a Cincinnati, Ohio-based content marketing and public relations agency, announces that Rick Hackman, former leader of The Procter & Gamble Company’s (PG) North America Regulatory.

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Rob Dietrich, PR & Content Manager
March 20 2020

5 Steps to Creating a Technical Thought Leadership Strategy

Especially on the technical side of client accounts, it’s a common occurrence to meet a company that’s clearly among the experts in their space but unsure of how to market themselves. In many of these cases, the space in which they operate could be highly niche and separated by.

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Dale Justice, Executive Vice President
February 18 2020

How to Breathe New Life Into Old Content

Content marketing is a great way to engage new prospects. But, constantly churning out marketing content is unrealistic. Leveraging old content, however, is free.

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Claire Chick,
February 06 2020

Meet Claire Chick

Help us welcome a new team member to the O'Keeffe team! Claire joins us with 20 years of experience in public relations, marketing, and investor relations.

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Dale Justice, Executive Vice President
December 20 2019

What Happens When Operational or Individual Employee Misconduct Creates a Business Crisis?

After Uber's license was suspended in London, we had to wonder how PR professionals were handling the situation...

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Rob Dietrich, PR & Content Manager
December 10 2019

How to Interview a SME

Rob dives into 5 tips on how to properly interview a subject matter expert (SME)

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Dan O’Keeffe, Founder & CEO
December 02 2019

50 Years of Content, Fact-Finding and The Internet

Dan reflects on 50 years of the internet and discusses how it has changed storytelling and news over the years.

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Lisa Dyson, Director of Client Services
November 22 2019

Fool-Proof Tips for Writing an Attention-Getting Press Release

Lisa shares four quick tips for writing a press release.

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Dale Justice, Executive Vice President
November 06 2019

PR is Changing: Here’s Why it Matters

Predicting trends is easy. But how often do those predictions come true? Let's take a look at 2019.

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Rob Dietrich, PR & Content Manager
October 28 2019

4 Myths About Content Marketing

Myth #1: "Content marketing is just a fancy word for advertising." Content marketing and ad campaigns aren't the same, and if you treat it as such, you will fail.

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