Especially on the technical side of client accounts, it’s a common occurrence to meet a company that’s clearly among the experts in their space but unsure of how to market themselves. In many of these cases, the space in which they operate could be highly niche and separated by.
Content marketing is a great way to engage new prospects. But, constantly churning out marketing content is unrealistic. Leveraging old content, however, is free.
Help us welcome a new team member to the O'Keeffe team! Claire joins us with 20 years of experience in public relations, marketing, and investor relations.
After Uber's license was suspended in London, we had to wonder how PR professionals were handling the situation...
Rob dives into 5 tips on how to properly interview a subject matter expert (SME)
Dan reflects on 50 years of the internet and discusses how it has changed storytelling and news over the years.
Lisa shares four quick tips for writing a press release.
Predicting trends is easy. But how often do those predictions come true? Let's take a look at 2019.
Myth #1: "Content marketing is just a fancy word for advertising." Content marketing and ad campaigns aren't the same, and if you treat it as such, you will fail.
Dan discusses some important lessons for preparing and managing a crisis.