Content marketing is an approach to communication that involves developing and sharing relevant content to a target audience with the goal of acquiring new customers or engaging existing customers.
We help you develop a strategy and create compelling content that meets your intended audience where they are. This means producing content such as blog posts, e-newsletters, videos and infographics to reach people across a variety of channels such as social, web, email and more.
At its core, PR is still about storytelling. We craft communication that helps you build authentic relationships with both your internal and external audiences.
Earned media increases awareness of your brand and establishes your credibility. Generating stories though journalists, bloggers and influencers plays an important role in your communications plan.
Internal communication is vital to the success of your organization. Engaging your employees ensures that every member of your staff is informed, educated and inspired.
The need for business and product risk assessment has never been greater. There is now daily media coverage highlighting corporate and organizational missteps, including failure to take appropriate action. Local incidents can become global instantaneously. While it is not possible to predict every crisis that can adversely affect an organization or business, it is possible to be prepared for the inevitable issue that can threaten an organization’s success or very existence.
O’Keeffe can guide your organization by conducting careful analysis of potential risks, developing risk reduction plans to address top threats, training of key personnel, scenario planning, and the development of respected external stakeholders that will stand by your organization in a time of need.
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Social Media
Social media is a collection of online platforms designed for community interaction, content-sharing, collaboration and over time, persuasion. It is not meant to serve as a billboard or digital marketing piece. To be effective, you need a long-term strategy and a commitment to serving your fans and followers. If you are interested in using social media to expand and engage your audience, you need to be on the right channels and show up with useful or entertaining content. We work with you to determine your goals and objectives and develop a strategy that makes the most sense for your business.
How We Can Help