Will the Art of Creative Marketing Become a Science? Robert Keith wrote an article “The Marketing Revolution” first published in the Journal of Marketing in 1960. Keith examined the marketing practices of the Pillsbury Corporation between 1869 and 1960, almost a century of evolution. From his research, he identified.
When you’re a marketing team of one, things get more complicated. Things like schedules and strategies and goals can quickly get usurped for the latest marketing fire unless you’re able to get ahead of the rest of the organization. I should know – I was a marketing team of.
Hi, I’m Lisa Dyson. I’m new to O’Keeffe PR but not new to the business, not by a long shot. I began my career in marketing by helping a then emerging brand gain local awareness.
The Problem of Distracted Audiences It all started in 2010, a new competition in the Winter Olympics. That was the year Google, Microsoft and Yahoo each unveiled separate renditions on search, blogs and mobile for fans to follow the 2010 games in Vancouver. Flash forward to the 2018 Winter.
Happy first week on the job! Now let’s envision a thunderous drum roll as I take this time to introduce myself. I’m a marketing and communications enthusiast who nerds out over the latest technology trends. I like to think that my left and right sides of the brain are.
Beginning something new is one of my favorite things to do. Especially, right after I ring in the new year. Everyone is energized, enthusiastic, and ready to start something, anything. That exactly how I felt when I commenced my final semester at the University of Cincinnati and my new.
I love year-end holidays. It starts around Thanksgiving when everyone tries to squeeze in their remaining vacation days, and continues through New Year’s Day. Offices are virtually deserted. Yesterday morning, while manning my post in the office like a good soldier, I received two emails, both from co-workers informing.
There is much discussion about how Millennials challenge many of today's traditional business practices, so it's not surprising that they are also challenging traditional, autocratic leadership. Challenging autocratic leadership is not new, and is not the private reserve of the Millennial generation. Read any ancient Roman manuscript, and you.
As I write this, I’ve officially been with O’Keeffe for five months. Which is about the most appropriate time to write your own new hire blog, right? We’ll just skip over the awkwardness of writing your own digital introduction, and get to the good stuff.
Businesses in every industry have valuable stories to tell about their products and services. However, many are not utilizing the power of content, and their stories aren’t being heard. I believe it is important that companies incorporate content marketing into their lead generation and sales processes to give customers.