Rob explores the changing nature of our work in the media.
Creating a content development strategy is one of the easiest ways to get the most out of your content marketing efforts. Here's how to create one.
Humans are hard-wired to buy, and our decision to buy is driven and exhibited by a necessary behavior.
Are you busy or productive? Lisa Dyson digs into the drawbacks of being busy.
Meet the newest O'Keeffe intern, Morgan King. Morgan is a recent graduate from Ball State University and has a BS in Public Relations.
The O'Keeffe tribe attended an improv workshop. Here's what we learned.
Have you ever thought of a brand as not just representing a product, but an entire industry? I grew up in the Midwest, where asking for a “coke” meant more than just a Coca-Cola. In Dayton, Ohio, a coke, at least in the 70s and 80s before the onslaught.
We’ve all seen “femvertising” first-hand. It’s when marketers sprinkle a feminist narrative into their client’s advertising to flavor what they’re hoping you’ll consume. It’s selling #empowerment to women and minorities as individuals when they long for systemic, political change. A great example is the Dove “Real Beauty” campaign. Starting.
Easily the single most momentous event that changed my life was becoming a parent. The whole focal point of my existence suddenly changed from looking out for numero uno to being a full-time caretaker for a tiny, loud and messy little stranger.
A great Content Strategy is not a sprint to the finish line; it's a marathon. You cannot turn it on and off as you redirect resources to other company initiatives.