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Bringing you expertise & ideas from the front lines of communication.
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Annie Beard, Account Manager
September 28 2016

Why your business needs visual content

Regardless of the industry you work in, you’ve probably already heard that visual content is an effective form of communication. Actually, in my opinion it’s becoming the most effective form of communication. Whether you’re in B2B or B2C, it’s still H2H (human to human). Humans are visual beings, and.

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Annie Beard, Account Manager
August 22 2016

Is Your Brand Utilizing Facebook Live?

As of June, 2016 Facebook reported over 1.71 billion monthly active users. As you can imagine, when the company launched Facebook Live, it peaked the interest of marketers everywhere. Whether you are a B2B or B2C company, these real-time video posts can create real opportunities for your brand to.

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Kim Sheridan, Senior Account Manager
August 20 2016

Why Media Training Matters

If you work in the PR industry, booking an interview for a client is only half the battle. What happens when you send that person into the interview without any media training? Often times, it can resemble an on-air or in-print implosion if they haven’t been adequately prepared for.

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Nancy Parrott, Director of Client Services
August 15 2016

Is your website working for you?

I think of a website as a digital employee for an organization. It’s probably the hardest working employee in your company. It works 24/7 to introduce your brand to new people and continue building relationships with them. Its primary role is to clearly deliver the right information, at the.

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Annie Beard, Account Manager
August 13 2016

Should Your Brand be on Snapchat?

If you’ve been paying attention to the impressive Snapchat stats lately, then you know that it continues to be the hottest social platform and an invaluable resource to a brand’s overall marketing plan. Snapchat averages over 150 million users a day, recently passing Twitter, and brands are quickly beginning.

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Dale Justice, Executive Vice President
August 02 2016

Can Old Ideas Become New Again?

Recently, O’Keeffe relocated to newer, shared office space in Over-the-Rhine. In a word, our new space is way cool. That’s two words, but you get it. The space is an open-floorplan renovation of a turn of the century weigh station serving the canal freight traffic that once sailed what.

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Kim Sheridan, Senior Account Manager
July 30 2016

Why Things Catch On

At O’Keeffe, we have a propensity for working hard and playing hard, and sometimes doing both at the same time. Just take a look at the Ping-Pong table in our new office and you will get the picture (although, we have been working too hard to actually play a.

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