Bringing you expertise & ideas from the front lines of communication.
brand identity
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Dale Justice, Executive Vice President
July 12 2019

Why Your Brand Identity Is Killing You

Your brand identity is your face to the world. It is your reputation and determines whether customers trust your company.

guide to pr
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Lisa Dyson, Vice President and Senior Strategist
July 02 2019

The Elle Woods Guide To PR Pitching

Lisa explains why Elle Woods is the ultimate PR maven and offers tips to help you pitch better.

media relations
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Rob Dietrich, Senior Content Manager
June 18 2019

The Changing Landscape of Media Relations

Rob explores the changing nature of our work in the media.

content development strategy
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Megan Bedinghaus, VP Operations & Senior Strategist
June 10 2019

Creating the Best Content Development Strategy

Creating a content development strategy is one of the easiest ways to get the most out of your content marketing efforts. Here's how to create one.

buying behavior
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Dan O’Keeffe, Founder & CEO
June 04 2019

The Buying Behavior

Humans are hard-wired to buy, and our decision to buy is driven and exhibited by a necessary behavior.

busy productive
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Lisa Dyson, Vice President and Senior Strategist
May 29 2019

Busy vs. Productive

Are you busy or productive? Lisa Dyson digs into the drawbacks of being busy.

morgan king
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Morgan King, Intern
May 01 2019

Meet Morgan King

Meet the newest O'Keeffe intern, Morgan King. Morgan is a recent graduate from Ball State University and has a BS in Public Relations.

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Megan Bedinghaus, VP Operations & Senior Strategist
April 25 2019

Improv With the Tribe

The O'Keeffe tribe attended an improv workshop. Here's what we learned.

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Dan O’Keeffe, Founder & CEO
April 16 2019

More Than a Brand

Have you ever thought of a brand as not just representing a product, but an entire industry? I grew up in the Midwest, where asking for a “coke” meant more than just a Coca-Cola. In Dayton, Ohio, a coke, at least in the 70s and 80s before the onslaught.

Sarah Wagner, Intern
April 08 2019

Feminism & Advertising

We’ve all seen “femvertising” first-hand. It’s when marketers sprinkle a feminist narrative into their client’s advertising to flavor what they’re hoping you’ll consume. It’s selling #empowerment to women and minorities as individuals when they long for systemic, political change. A great example is the Dove “Real Beauty” campaign. Starting.

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