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Dan O’Keeffe, Founder & CEO
April 06 2020

O’Keeffe PR launches Brand Steward Services; led by former P&G NA Regulatory and Technical External Relations Manager

New service helps organizations evaluate product and business risks and develop action plans to mitigate risks; advises on interaction with government agencies.

O’Keeffe PR, a Cincinnati, Ohio-based content marketing and public relations agency, announces that Rick Hackman, former leader of The Procter & Gamble Company’s (PG) North America Regulatory and Technical External Relations Organization, has joined the O’Keeffe team to launch its Brand Steward Services division.

Brand Steward Services leverages Hackman’s 33 years of experience at P&G to advise companies and organizations in diverse industries on how to identify and assess business risks related to products and services, how to create plans to mitigate risks, and how to interact with government agencies in managing risk and crisis situations, such as the current COVID-19 pandemic. Enhanced by Hackman’s expertise, O’Keeffe can guide organizations in addressing top threats to their brands, training key personnel, providing scenario planning, and developing respected external stakeholders who will stand by an organization in times of need. 

“The potential for damage to brands seems to lurk around every corner in today’s hyper-social and visualized world. Rick brings an unparalleled mix of experience, wisdom and clarity that can help brands navigate and overcome obstacles that otherwise could sink an organization’s future,” said Dan O’Keeffe, O’Keeffe PR’s CEO and founder. “We’re excited to have Rick join our team and now raise the bar globally for quality and longevity to enterprises and brands.”

During his time with P&G, Hackman led key interactions with critical regulatory agencies, developed trusting relationships with key external stakeholders to build and protect the business, and led crisis preparedness and business continuity planning (BCP) for P&G’s North American organization. Hackman was instrumental in helping to resolve important product safety issues and challenges across a variety of P&G brands. At O’Keeffe, Hackman will help organizations evaluate their product and business risks, develop action plans to mitigate identified risks and develop business-building relationships with professional and technical thought leaders.

Hackman joining O’Keeffe broadens O’Keeffe’s services to include:

  • Guidance for new product launches
  • Reputation management
  • Interactions with government agencies
  • Crisis preparedness and management
  • Risk communication
  • Stakeholder outreach and development
  • Scenario planning
  • Corporate governance
  • Product stewardship
  • Advisory board development
  • Media Relations and internal communications.

About O’Keeffe PR

O’Keeffe PR is a public relations and content marketing agency focused on helping its clients tell the right story, on the right channel, to the right audience, at the right time. Founded nearly two decades, O’Keeffe specializes in both B2C and B2B outreach, with clients ranging from technical organizations to nonprofits to retail, restaurants, and CPG organizations. From media placements to social media engagement, O’Keeffe delivers outcomes that extend beyond the limitations of traditional PR methods and works to become a seamless extension of its clients’ marketing teams. With the right mix of strategy and outreach, O’Keeffe can drive awareness and create opportunities for prospects to convert to customers and even advocates. O’Keeffe aims to be the best partner in storytelling by providing best-in-class strategy and services to its clients.

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