Humans are hard-wired to buy, and our decision to buy is driven and exhibited by a necessary behavior.
Are you busy or productive? Lisa Dyson digs into the drawbacks of being busy.
Meet the newest O'Keeffe intern, Morgan King. Morgan is a recent graduate from Ball State University and has a BS in Public Relations.
The O'Keeffe tribe attended an improv workshop. Here's what we learned.
Have you ever thought of a brand as not just representing a product, but an entire industry? I grew up in the Midwest, where asking for a “coke” meant more than just a Coca-Cola. In Dayton, Ohio, a coke, at least in the 70s and 80s before the onslaught.
We’ve all seen “femvertising” first-hand. It’s when marketers sprinkle a feminist narrative into their client’s advertising to flavor what they’re hoping you’ll consume. It’s selling #empowerment to women and minorities as individuals when they long for systemic, political change. A great example is the Dove “Real Beauty” campaign. Starting.
Easily the single most momentous event that changed my life was becoming a parent. The whole focal point of my existence suddenly changed from looking out for numero uno to being a full-time caretaker for a tiny, loud and messy little stranger.
A great Content Strategy is not a sprint to the finish line; it's a marathon. You cannot turn it on and off as you redirect resources to other company initiatives.
My little part of the country recently received our second major snowfall of the winter season. Not so little, actually. Millions of people were impacted by the storm that raced across the Midwest, Mid-Atlantic and New England portions of the United States in mid- and late January. Thousands were.
The parallels of cringe advertising and bad influencer marketing. One of the best ways to promote a product or service is through emotional appeal. Emotional appeal can come from a personality or advocate of a brand in the form of a mascot, an influencer or customer review. We, as.