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Bringing you expertise & ideas from the front lines of communication.
buying behavior
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Dan O’Keeffe, Founder & CEO
June 04 2019

The Buying Behavior

Humans are hard-wired to buy, and our decision to buy is driven and exhibited by a necessary behavior.

busy productive
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Lisa Dyson, Director of Client Services
May 29 2019

Busy vs. Productive

Are you busy or productive? Lisa Dyson digs into the drawbacks of being busy.

morgan king
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Morgan King, Intern
May 01 2019

Meet Morgan King

Meet the newest O'Keeffe intern, Morgan King. Morgan is a recent graduate from Ball State University and has a BS in Public Relations.

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Megan Bedinghaus, VP Operations & Senior Strategist
April 25 2019

Improv With the Tribe

The O'Keeffe tribe attended an improv workshop. Here's what we learned.

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Dan O’Keeffe, Founder & CEO
April 16 2019

More Than a Brand

Have you ever thought of a brand as not just representing a product, but an entire industry? I grew up in the Midwest, where asking for a “coke” meant more than just a Coca-Cola. In Dayton, Ohio, a coke, at least in the 70s and 80s before the onslaught.

Sarah Wagner, Intern
April 08 2019

Feminism & Advertising

We’ve all seen “femvertising” first-hand. It’s when marketers sprinkle a feminist narrative into their client’s advertising to flavor what they’re hoping you’ll consume. It’s selling #empowerment to women and minorities as individuals when they long for systemic, political change. A great example is the Dove “Real Beauty” campaign. Starting.

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Rob Dietrich, PR & Content Manager
April 01 2019

Three Parallels Between Parenting and Public Relations

Easily the single most momentous event that changed my life was becoming a parent. The whole focal point of my existence suddenly changed from looking out for numero uno to being a full-time caretaker for a tiny, loud and messy little stranger.

dale justice content strategy
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Dale Justice, Executive Vice President
February 07 2019

Four Commitments to Create a Great Content Loyalty Strategy

A great Content Strategy is not a sprint to the finish line; it's a marathon. You cannot turn it on and off as you redirect resources to other company initiatives.

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Dan O’Keeffe, Founder & CEO
January 30 2019

Today’s Snowstorms Could Launch Tomorrow’s Best Marketers

My little part of the country recently received our second major snowfall of the winter season. Not so little, actually. Millions of people were impacted by the storm that raced across the Midwest, Mid-Atlantic and New England portions of the United States in mid- and late January. Thousands were.

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Jocelyn Summers, Digital Marketing Specialist
January 03 2019

Online Influencer or Joe Camel?

The parallels of cringe advertising and bad influencer marketing. One of the best ways to promote a product or service is through emotional appeal. Emotional appeal can come from a personality or advocate of a brand in the form of a mascot, an influencer or customer review. We, as.

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