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Bringing you expertise & ideas from the front lines of communication.
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Claire Chick,
February 06 2020

Meet Claire Chick

Help us welcome a new team member to the O'Keeffe team! Claire joins us with 20 years of experience in public relations, marketing, and investor relations.

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Dale Justice, Executive Vice President
December 20 2019

What Happens When Operational or Individual Employee Misconduct Creates a Business Crisis?

After Uber's license was suspended in London, we had to wonder how PR professionals were handling the situation...

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Rob Dietrich, Senior Content Manager
December 10 2019

How to Interview a SME

Rob dives into 5 tips on how to properly interview a subject matter expert (SME)

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Dan O’Keeffe, Founder & CEO
December 02 2019

50 Years of Content, Fact-Finding and The Internet

Dan reflects on 50 years of the internet and discusses how it has changed storytelling and news over the years.

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Lisa Dyson, Vice President and Senior Strategist
November 22 2019

Fool-Proof Tips for Writing an Attention-Getting Press Release

Lisa shares four quick tips for writing a press release.

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Dale Justice, Executive Vice President
November 06 2019

PR is Changing: Here’s Why it Matters

Predicting trends is easy. But how often do those predictions come true? Let's take a look at 2019.

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Rob Dietrich, Senior Content Manager
October 28 2019

4 Myths About Content Marketing

Myth #1: "Content marketing is just a fancy word for advertising." Content marketing and ad campaigns aren't the same, and if you treat it as such, you will fail.

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Dan O’Keeffe, Founder & CEO
October 21 2019

All PR is Good PR! Unless You’re Chernobyl.

Dan discusses some important lessons for preparing and managing a crisis.

AI and Public Relations: New Developments
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Dale Justice, Executive Vice President
October 14 2019

Is Artificial Intelligence a Threat to Authentic Public Relations?

A new era of artificial intelligence and "deepfake" videos are sure to shake up the world of PR.

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Rob Dietrich, Senior Content Manager
October 07 2019

B2C Versus B2B PR: The Biggest Differences

Understanding the differences between B2B and B2C is key when developing a smart PR strategy.

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