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Rob Dietrich, Senior Content Manager
December 17 2020

5 Reasons to Incorporate Video into Your Content Marketing

At O’Keeffe, we like to say that we specialize in helping our clients tell the right story, on the right channel, to the right audience, at the right time. And right now, it’s the right time to incorporate video into your marketing plans in order to stay relevant in the constantly evolving digital landscape. Here are five reasons we recommend adding video into the mix:

Video Improves SEO

Having video content on your webpage improves your SEO. In 2020, 93% of all online experiences began with a search engine. And 75% of those web searches didn’t go past the first page. According to market researcher Forrester, you’re 53 times more likely to appear on the first page of a Google search when you have a video on your website.

Video Increases Social Media Engagement

Videos on Facebook significantly outperform still images. They garner two times the number of clicks and have a 2-3 times higher clickthrough rate. Similarly on Twitter, Tweets with videos are 6x more likely to be retweeted than Tweets with photos and 3x more than Tweets with GIFs. Why is this important? Increased engagement can lead to greater brand awareness, and ultimately a sale.

Video Builds Trust

Video content helps to establish your brand’s voice and create a more trusting environment for viewers.  Users recognize that it takes a lot more effort to put together a video and are more likely to trust what is being said by the brand. It also helps to visually see someone as an ambassador for a brand, to hear their voice and see their personality.

Video Appeals to Consumers

Today, consumers are overloaded with content from brands. Video is the perfect tool to break away from the pack and reach today’s busy consumers. For most, life is too busy to have time to read long product descriptions or dig deep into your services. Video content is a way to cut out the demand for any reading and easily engage all types of audiences. In fact, 98% of consumers say they’ve watched a video to learn more about a product or service.

Video is the Wave of the Future

According to the venture capital firm Kleiner Perkins, video now accounts for 74% of all online traffic, and this trend toward video-based content consumption is expected to increase. Facebook CEO Mark Zuckerberg concurs, and he has repeatedly stated that his company will be focusing on video for the future. Simply put, creating video content is a non-negotiable if you want your brand to maintain a forward-looking marketing strategy.

Ready, Set, Shoot!

Now that we’ve established that you should incorporate video into your content marketing, it’s time to get started. If you’re looking for more insight or ways to create a video that resonates with customers, reach out to us.

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