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Mac and Me

Mac and Me

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in square holes. The ones who see things differently…While some may see them as the crazy

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The Fifth Marketing Wave

Will the Art of Creative Marketing Become a Science? Robert Keith wrote an article “The Marketing Revolution” first published in the Journal of Marketing in 1960. Keith examined the marketing

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The Communications Olympics

The Problem of Distracted Audiences It all started in 2010, a new competition in the Winter Olympics. That was the year Google, Microsoft and Yahoo each unveiled separate renditions on

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Time to Plan The Perfect Plan

I love year-end holidays. It starts around Thanksgiving when everyone tries to squeeze in their remaining vacation days, and continues through New Year’s Day. Offices are virtually deserted. Yesterday morning,

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Why Media Training Matters

If you work in the PR industry, booking an interview for a client is only half the battle. What happens when you send that person into the interview without any

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Can Old Ideas Become New Again?

Recently, O’Keeffe relocated to newer, shared office space in Over-the-Rhine. In a word, our new space is way cool. That’s two words, but you get it. The space is an

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