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Most organizations spend a lot of time preparing for growth opportunities. They plan marketing campaigns, product launches, hiring initiatives and strategic expansions. Far fewer spend time preparing for a crisis.
For years, businesses focused heavily on ranking on Google when it came to online visibility. And while search engine optimization still matters, the way people discover information online is rapidly
Rob dives into 5 tips on how to properly interview a subject matter expert (SME)
Every business has a story to tell, and learning how to write that story to share that message is a critical PR skill. From writing press releases to crafting a
Why a press kit? So you’ve worked with a fantastic web developer, and you’ve left no stone unturned on your website. Every question anyone could ever ask, and every need
Answer: This beloved TV show has made severe missteps in the last few weeks. Question: What is Jeopardy? Fans of the game show Jeopardy, including me, have been eagerly watching
COVID has brought about so many changes to our daily lives, both big and small. One significant change that doesn’t appear to be going away anytime soon is that many
Especially on the technical side of client accounts, it’s a common occurrence to meet a company that’s clearly among the experts in their space but unsure of how to market
After Uber’s license was suspended in London, we had to wonder how PR professionals were handling the situation…
