
Digital Marketing Taboos You Should Break
Jocelyn shares 3 digital marketing taboos you need to break.
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Jocelyn shares 3 digital marketing taboos you need to break.

We’ve all seen “femvertising” first-hand. It’s when marketers sprinkle a feminist narrative into their client’s advertising to flavor what they’re hoping you’ll consume. It’s selling #empowerment to women and minorities

The parallels of cringe advertising and bad influencer marketing. One of the best ways to promote a product or service is through emotional appeal. Emotional appeal can come from a

In our business, we talk a lot about the intersection between owned, earned, and paid media. I would argue that it’s part of our fundamental perspective and drives most of

We have all seen it before, a friend, family member or celebrity takes to social media to say they are taking a break from social media… Yep, let that one

As of June, 2016 Facebook reported over 1.71 billion monthly active users. As you can imagine, when the company launched Facebook Live, it peaked the interest of marketers everywhere. Whether

If you’ve been paying attention to the impressive Snapchat stats lately, then you know that it continues to be the hottest social platform and an invaluable resource to a brand’s