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Feminism & Advertising

We’ve all seen “femvertising” first-hand. It’s when marketers sprinkle a feminist narrative into their client’s advertising to flavor what they’re hoping you’ll consume. It’s selling #empowerment to women and minorities

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jocelyn summers online influencer

Online Influencer or Joe Camel?

The parallels of cringe advertising and bad influencer marketing. One of the best ways to promote a product or service is through emotional appeal. Emotional appeal can come from a

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Why Owned Media Matters

In our business, we talk a lot about the intersection between owned, earned, and paid media. I would argue that it’s part of our fundamental perspective and drives most of

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Is Your Brand Utilizing Facebook Live?

As of June, 2016 Facebook reported over 1.71 billion monthly active users. As you can imagine, when the company launched Facebook Live, it peaked the interest of marketers everywhere. Whether

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Should Your Brand be on Snapchat?

If you’ve been paying attention to the impressive Snapchat stats lately, then you know that it continues to be the hottest social platform and an invaluable resource to a brand’s

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