Dan O’Keeffe, Founder & CEO

July 16 2019

If Buzzfeed Wrote a Digital Content Guide

Let’s Get Engaged

I think it is safe to assume that we all know what Buzzfeed content looks like. If you have been on Facebook in the past 10 years, you have likely seen a family member, friend or distant acquaintance – who is technically your Facebook “Friend” – share a piece Buzzfeed content. But what would a digital content guide created by Buzzfeed look like?

Buzzfeed creates content to make it viral – meaning they want it to become as popular among the broadest audience possible. And whether you are a fan of its content or not, you can admit they know how to make their blogs, videos and posts sharable across a mass audience.

But how can you apply this to your business’s social media content or blogs? We’ve pulled together three tricks you can steal from Buzzfeed for this digital content guide.

Lots of visuals

Law of life: People like to look at stuff. So, make sure the content you are sharing has quality and engaging stuff to look at. When sharing a post on social media, adding a photo can increase Engagement Rate by 2.3X when compared to a post without a photo – and Engagement Rate increases even more when paired with a video.

What’s going on now

Buzzfeed creates topical content that relates to mass audiences. To increase engagement on your social media posts or blogs, make sure you tie your content in with a current event. The current event could be events in pop culture, in the news cycle or recent happenings in your company. If it is recent news, your audience will be excited to hear it!

Consistency is key

Say it with me now, consistency. Buzzfeed is a powerhouse of content and continuously churns out videos, blogs and images. If your business does not have the time to produce content consistently- don’t worry, that’s okay! If your business does not happen to be a digital media corporation, and only has the capacity to develop one blog every two weeks, don’t be discouraged. Start there and begin developing relationships with your audience.

By taking these three tips into account when planning your next content calendar or getting your fledgling content strategy off the ground, hopefully you too can enjoy the success and increased visibility of a piece of your content going viral.

Want some help with your digital content strategy? We can help!