A local arts non-profit was preparing to present a large-scale event at a prominent historical location in Cincinnati and needed a way to build awareness within the community. Over the course of our three-month partnership, we generated 43 media mentions, scheduled three live TV segments, and managed a paid social campaign with a total reach of 56,700. Download the case study to see how we did it.
A well-established law firm was seeking a traditional PR partner to help develop periodic news releases. By creating a long-term relationship built on collaboration, O’Keeffe was able to cultivate the trust needed to explore more creative strategies. Over the course of a relationship spanning almost a decade, O’Keeffe has managed PR, thought leadership efforts, social listening, and launched a quarterly newsletter for the firm. Download the case study to learn more.
EGC Construction approached O’Keeffe for direction on how to effectively position the organization as a thought leader in the industry and get the word out about their growing and diverse capabilities. By launching a targeted PR and digital marketing campaign, EGC was able to increase local awareness of their major projects and specialties. Download the case study to learn more.
The Salvation Army in Greater Cincinnati & Northern Kentucky asked O’Keeffe to develop and execute a public relations and content marketing plan for their Red Kettle Campaign. Facebook content helped to increase fan base by 6.2%, Impressions by 786.6% and Engagement by 822.6% with an average post engagement of 11.7%. A new approach to Twitter content helped to increase engagement by 8%, impressions by 67.3% and mentions by 71%. Download the case study to learn more.
The Regional Economic Development Initiative (REDI) Cincinnati was looking to raise awareness of its efforts within the business community and promote the region as a hub for innovation, branding, and business expansion. Through strategic PR efforts, we were able to secure coverage in targeted trade publications and the general media. Download the case study to learn more.
To support the merger of Candle-Lite Company and PartyLite, Luminex came to O’Keeffe to implement a targeted communications and messaging campaign focused on employees, private equity firms, vendors and suppliers, and the home decor and fragrance industry worldwide. In three weeks, O’Keeffe successfully renamed and rebranded the new company, Luminex, including graphic standards and a new logo. Additionally, we created a new website landing page for Candle-Lite, announcing the merger and new brand. Download the case study to learn more.
Bigger Road Veterinary Center needed to promote their new state-of-the-art veterinary center in Springboro. O’Keeffe developed an internal and external communication strategy designed to generate traffic, build awarenss, and position the center for future growth. Download the case study to see how we did it.
Annually, The Salvation Army in Greater Cincinnati and Northern Kentucky (TSA) engages the community with events and fundraisers that attract media attention to further its mission of meeting human need without discrimination. When the pandemic emerged in the early spring of 2020, we had to pivot to further amplify our strategic communications plan when TSA’s services were needed more than ever. In addition, we weren’t sure how long this would last, so our plans continued to evolve rapidly and in tandem with the mission-critical priorities of The Salvation Army USA affecting all local communities.
A workforce development training company with a 25-year history faced challenges in generating leads due to a reliance on direct sales and word-of-mouth. Engaging O’Keeffe PR, they conducted a website and social media audit, developing a comprehensive marketing plan that included content updates, event promotions, and a revamped website. O’Keeffe PR also launched a new podcast to increase visibility. These efforts simplified the user experience, clarified value messaging and enabled online sales, leading to a successful marketing campaign that addressed the company’s diverse customer base.
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