Bringing you expertise & ideas from the front lines of communication.
Semhar Tsegay, Digital Marketing Intern
February 14 2018

Meet Semhar Tsegay

Beginning something new is one of my favorite things to do. Especially, right after I ring in the new year. Everyone is energized, enthusiastic, and ready to start something, anything. That exactly how I felt when I commenced my final semester at the University of Cincinnati and my new.

o'keeffe clients
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Dale Justice, Executive Vice President
January 22 2018

Time to Plan The Perfect Plan

I love year-end holidays. It starts around Thanksgiving when everyone tries to squeeze in their remaining vacation days, and continues through New Year’s Day. Offices are virtually deserted. Yesterday morning, while manning my post in the office like a good soldier, I received two emails, both from co-workers informing.

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Dale Justice, Executive Vice President
December 19 2017

Leadership Skills for a Millennial Team

There is much discussion about how Millennials challenge many of today's traditional business practices, so it's not surprising that they are also challenging traditional, autocratic leadership. Challenging autocratic leadership is not new, and is not the private reserve of the Millennial generation. Read any ancient Roman manuscript, and you.

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Megan Bedinghaus, VP Operations & Senior Strategist
December 13 2017

Meet Megan Smale

As I write this, I’ve officially been with O’Keeffe for five months. Which is about the most appropriate time to write your own new hire blog, right? We’ll just skip over the awkwardness of writing your own digital introduction, and get to the good stuff.

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Annie Beard, Account Manager
July 28 2017

Why Companies Need B2B Content

Businesses in every industry have valuable stories to tell about their products and services. However, many are not utilizing the power of content, and their stories aren’t being heard. I believe it is important that companies incorporate content marketing into their lead generation and sales processes to give customers.

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Annie Beard, Account Manager
September 28 2016

Why your business needs visual content

Regardless of the industry you work in, you’ve probably already heard that visual content is an effective form of communication. Actually, in my opinion it’s becoming the most effective form of communication. Whether you’re in B2B or B2C, it’s still H2H (human to human). Humans are visual beings, and.

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Annie Beard, Account Manager
August 22 2016

Is Your Brand Utilizing Facebook Live?

As of June, 2016 Facebook reported over 1.71 billion monthly active users. As you can imagine, when the company launched Facebook Live, it peaked the interest of marketers everywhere. Whether you are a B2B or B2C company, these real-time video posts can create real opportunities for your brand to.

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Kim Sheridan, Senior Account Manager
August 20 2016

Why Media Training Matters

If you work in the PR industry, booking an interview for a client is only half the battle. What happens when you send that person into the interview without any media training? Often times, it can resemble an on-air or in-print implosion if they haven’t been adequately prepared for.

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Nancy Parrott, Director of Client Services
August 15 2016

Is your website working for you?

I think of a website as a digital employee for an organization. It’s probably the hardest working employee in your company. It works 24/7 to introduce your brand to new people and continue building relationships with them. Its primary role is to clearly deliver the right information, at the.

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Annie Beard, Account Manager
August 13 2016

Should Your Brand be on Snapchat?

If you’ve been paying attention to the impressive Snapchat stats lately, then you know that it continues to be the hottest social platform and an invaluable resource to a brand’s overall marketing plan. Snapchat averages over 150 million users a day, recently passing Twitter, and brands are quickly beginning.

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