Businesses in every industry have valuable stories to tell about their products and services. However, many are not utilizing the power of content, and their stories aren’t being heard. I believe it is important that companies incorporate content marketing into their lead generation and sales processes to give customers.
Regardless of the industry you work in, you’ve probably already heard that visual content is an effective form of communication. Actually, in my opinion it’s becoming the most effective form of communication. Whether you’re in B2B or B2C, it’s still H2H (human to human). Humans are visual beings, and.
As of June, 2016 Facebook reported over 1.71 billion monthly active users. As you can imagine, when the company launched Facebook Live, it peaked the interest of marketers everywhere. Whether you are a B2B or B2C company, these real-time video posts can create real opportunities for your brand to.
If you work in the PR industry, booking an interview for a client is only half the battle. What happens when you send that person into the interview without any media training? Often times, it can resemble an on-air or in-print implosion if they haven’t been adequately prepared for.
I think of a website as a digital employee for an organization. It’s probably the hardest working employee in your company. It works 24/7 to introduce your brand to new people and continue building relationships with them. Its primary role is to clearly deliver the right information, at the.
If you’ve been paying attention to the impressive Snapchat stats lately, then you know that it continues to be the hottest social platform and an invaluable resource to a brand’s overall marketing plan. Snapchat averages over 150 million users a day, recently passing Twitter, and brands are quickly beginning.
Recently, O’Keeffe relocated to newer, shared office space in Over-the-Rhine. In a word, our new space is way cool. That’s two words, but you get it. The space is an open-floorplan renovation of a turn of the century weigh station serving the canal freight traffic that once sailed what.
At O’Keeffe, we have a propensity for working hard and playing hard, and sometimes doing both at the same time. Just take a look at the Ping-Pong table in our new office and you will get the picture (although, we have been working too hard to actually play a.
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