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Semhar Tsegay, Digital Marketing Intern
February 14 2018

Meet Semhar Tsegay

Beginning something new is one of my favorite things to do. Especially, right after I ring in the new year. Everyone is energized, enthusiastic, and ready to start something, anything.

That exactly how I felt when I commenced my final semester at the University of Cincinnati and my new position at O’Keeffe. For the foreseeable future I will be here soaking up all things public relations and content marketing. This isn’t my first internship, but hopefully it will be my last before I graduate this spring. Here’s what you should know about me…

Why did I choose this industry? 
Technically, I didn’t. It choose me (corny, I know). I study Communication, Economics and Public Relations because I love learning about people, their behaviors and why they make certain choices. When I landed a great co-op in 2016 working as a marketing intern under Megan Smale, I found that Marketing allowed me to do all those things and more. So, I haven’t looked back since.

Favorite marketing tool? 
Hootsuite, because not all millennials like to be on social media twenty-four seven. Being able to schedule out social media content for weeks or even months ahead of time is organization at its finest. My favorite thing about this is being able to sit back and watch my social media plan unfold, mwahaha.

Favorite thing to read? 
Right now, it’s Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students. It’s given me a new appreciation for how words are presented and made me even more detailed orientated. What the point of writing something beautiful if no one can read it clearly?

My spirit animal?
It’s gregarious, colorful, and likes to dance, can you guess what it is?

You can learn a little more about me here. Know what my spirit animal is? Send us a tweet!

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