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Megan Bedinghaus, VP Operations & Senior Strategist
February 08 2019

Generating Coverage & Content

The Salvation Army in Greater Cincinnati & Northern Kentucky asked O’Keeffe to develop and execute a public relations and content marketing plan for their Red Kettle Campaign. Facebook content helped to increase fan base by 6.2%, Impressions by 786.6% and Engagement by 822.6% with an average post engagement of 11.7%. A new approach to Twitter content helped to increase engagement by 8%, impressions by 67.3% and mentions by 71%. Download the case study to learn more.

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