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Megan Bedinghaus, VP Operations & Senior Strategist
April 08 2019

Rebranding After Merger

To support the merger of Candle-Lite Company and PartyLite, Luminex came to O’Keeffe to implement a targeted communications and messaging campaign focused on employees, private equity firms, vendors and suppliers, and the home decor and fragrance industry worldwide. In three weeks, O’Keeffe successfully renamed and rebranded the new company, Luminex, including graphic standards and a new logo. Additionally, we created a new website landing page for Candle-Lite, announcing the merger and new brand. Download the case study to learn more.

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