Hi, I’m Lisa Dyson. I’m new to O’Keeffe PR but not new to the business, not by a long shot. I began my career in marketing by helping a then-emerging brand gain local awareness. Today that brand is a household name, and I get to say that I was a part of the early foundational growth. Seeing a brand flourish from the ground up is like a runner’s high, you want to keep achieving at that level over and over again!
These days I get to help many different brands gain maximum exposure and reach levels of recognition and awareness they did not know possible. Telling a brand’s story in a new and impactful way is my passion, and I consider myself lucky to have found an agency/tribe that is equally as passionate!
What’s your best piece of advice for a new marketer?
Always tell the truth. It’s possible as marketers to be so excited about your client and what they offer, you begin to attribute super powers to them. While it can be flattering for the client, we need to step back and tell their true story so well that there is no need for embellishment. When you always tell the truth, you allow your brand to create its real success, and it never needs to be measured to a fairytale you inadvertently created.
If you could tell our clients one thing, what would it be?
We see ourselves as a part of your inner circle. Our job is to help you shine, and we genuinely celebrate your wins and successes! Don’t hesitate to think of us as a part of your team; we already feel we are.
What’s the last book you read?
Henry and Mudge Get the Cold Shivers by Cynthia Rylant. I have a 6-year-old. Enough said.
Garlic. No matter what comes after it, I know I am going to love it.
Least favorite word?
Diet. It automatically brings a sad face.
What profession other than marketing would you like to attempt?
I’d love to open a small floral and gift shop. I’m attracted to all things sparkly and pretty, and I love the color, and life fresh flowers bring to a home. Being able to create beautiful arrangements that make people smile would be a dream.
What’s the best thing about our line of work?
I love what I do for a living, so it honestly is difficult to choose one thing. I think solving a problem or creating an innovative solution through team collaboration is always a highlight. When a team is firing on all cylinders and ideas and thoughts are coming together, magic happens. I love the rush of team synergy when you know you’re onto something special. It is invigorating!
Tell me two truths and a lie.