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Bringing you expertise & ideas from the front lines of communication.
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Dan O’Keeffe, Founder & CEO
October 21 2019

All PR is Good PR! Unless You’re Chernobyl.

Dan discusses some important lessons for preparing and managing a crisis.

AI and Public Relations: New Developments
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Dan O’Keeffe, Founder & CEO
October 14 2019

Is Artificial Intelligence a Threat to Authentic Public Relations?

A new era of artificial intelligence and "deepfake" videos are sure to shake up the world of PR.

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Rob Dietrich, Senior Content Manager
October 07 2019

B2C Versus B2B PR: The Biggest Differences

Understanding the differences between B2B and B2C is key when developing a smart PR strategy.

Content Writing vs. Copywriting
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Dan O’Keeffe, Founder & CEO
September 20 2019

Content Marketing Versus Copywriting

Dale shares the difference between content marketing and copywriting, and explains what to keep in mind when developing content

Kaitlyn Dwenger
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Dan O’Keeffe, Founder & CEO
September 04 2019

Meet Kaitlyn Dwenger

Meet our new intern, Kaitlyn, and get to know her a little better.

future PR professionals
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Dan O’Keeffe, Founder & CEO
August 22 2019

A Few Thoughts for Future PR Professionals

Thinking about a career in PR? Lisa shares her four tips for future PR professionals.

digital marketing
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Dan O’Keeffe, Founder & CEO
August 15 2019

Digital Marketing Taboos You Should Break

Jocelyn shares 3 digital marketing taboos you need to break.

developing content
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Rob Dietrich, Senior Content Manager
July 31 2019

Developing Content: 5 Things to Know

Rob shares his best tips for developing content. Our favorite? Make time to procrastinate. Read the rest on the blog.

okeeffe writing playlist writing tips
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Dan O’Keeffe, Founder & CEO
July 24 2019

The O’Keeffe Writing Playlist

We're sharing our best writing tips as well as our writing playlist. Find your new favorite writing music!

digital content guide
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Dan O’Keeffe, Founder & CEO
July 16 2019

If Buzzfeed Wrote a Digital Content Guide

We all know Buzzfeed. But what if Buzzfeed wrote a digital content guide? Jocelyn digs into what makes the viral content producer so successful.

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