Your brand identity is your face to the world. It is your reputation and determines whether customers trust your company.
Lisa explains why Elle Woods is the ultimate PR maven and offers tips to help you pitch better.
Rob explores the changing nature of our work in the media.
Creating a content development strategy is one of the easiest ways to get the most out of your content marketing efforts. Here's how to create one.
Humans are hard-wired to buy, and our decision to buy is driven and exhibited by a necessary behavior.
Are you busy or productive? Lisa Dyson digs into the drawbacks of being busy.
Meet the newest O'Keeffe intern, Morgan King. Morgan is a recent graduate from Ball State University and has a BS in Public Relations.
The O'Keeffe tribe attended an improv workshop. Here's what we learned.
Have you ever thought of a brand as not just representing a product, but an entire industry? I grew up in the Midwest, where asking for a “coke” meant more than just a Coca-Cola. In Dayton, Ohio, a coke, at least in the 70s and 80s before the onslaught.
We’ve all seen “femvertising” first-hand. It’s when marketers sprinkle a feminist narrative into their client’s advertising to flavor what they’re hoping you’ll consume. It’s selling #empowerment to women and minorities as individuals when they long for systemic, political change. A great example is the Dove “Real Beauty” campaign. Starting.
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