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Bringing you expertise & ideas from the front lines of communication.
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Jocelyn Summers, PR & Content Manager
January 03 2019

Online Influencer or Joe Camel?

The parallels of cringe advertising and bad influencer marketing. One of the best ways to promote a product or service is through emotional appeal. Emotional appeal can come from a personality or advocate of a brand in the form of a mascot, an influencer or customer review. We, as.

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Sarah Wagner, Intern
December 28 2018

Happy Holidays 2018

Wishing you warm holiday wishes from the O’Keeffe team! We hope you enjoy these outtakes from our holiday card.

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Sarah Wagner, Intern
December 19 2018

Meet Sarah M. Wagner

Hello! I am O’Keeffe’s new PR and Digital Marketing Intern. I am a 2018 graduate of the E.W. Scripps School of Journalism at Ohio University, and excited to pursue a career in communications. Although a journalism major on paper, I was lured by the grandiose idea of writing with.

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Megan Smale, VP Operations & Senior Strategist
December 06 2018

Why Owned Media Matters

In our business, we talk a lot about the intersection between owned, earned, and paid media. I would argue that it’s part of our fundamental perspective and drives most of our work. O’Keeffe was founded on earned media – PR, media relations, and AP style. We added owned (and.

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