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Megan Smale, Digital Marketing Strategist
December 06 2018

Why Owned Media Matters

In our business, we talk a lot about the intersection between owned, earned, and paid media. In fact, I would argue that it’s part of our fundamental perspective and drives most of our work. O’Keeffe was founded on earned media – PR, media relations, and AP style. We added.

storytelling
Rob Dietrich, PR & Content Manager
October 22 2018

A History of Storytelling

Storytelling is an essential component of the human experience. Rob Dietrich shares a history of storytelling from caves to epic poems to modern technology.

Imposter Syndrome
Lisa Dyson, Senior PR & Content Manager
October 09 2018

Chasing Confidence and 4 Tips to Catch It

I remember my first agency job and the butterflies that never really seemed to go away. I remember thinking, “I’m too inexperienced for this” and “don’t they know I have no clue what I am talking about?” I marveled at the fact that super-sharp professionals were asking for my.

Rob Dietrich, PR & Content Manager
August 14 2018

Meet Rob Dietrich

Greetings! I’m the newest addition to the O’Keeffe tribe. My 14-year PR career has been primarily focused on B2B clients- from massive industrial processes to minute imaging devices. I’ve spent time in a mix of corporate and agency positions, gaining experience in a wide range of industries and applications..

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