Hello! My name is Tiffany Ridenour and I’m one of the bright, new faces here at O’Keeffe. I just graduated from Miami University with a dual bachelor’s degree in Professional Writing and Strategic Communication. During my time there, I was an active member of PRSSA, where I learned a.
Looking back, I stumbled into the world of public relations much like I did the world of step-motherhood. If I’m honest, neither were my first choice, and had I known ahead of time the hours, frustration and exhaustion each would bring, I’m not sure I would have dove into.
Will the Art of Creative Marketing Become a Science? Robert Keith wrote an article “The Marketing Revolution” first published in the Journal of Marketing in 1960. Keith examined the marketing practices of the Pillsbury Corporation between 1869 and 1960, almost a century of evolution. From his research, he identified.
When you’re a marketing team of one, things get more complicated. Things like schedules and strategies and goals can quickly get usurped for the latest marketing fire unless you’re able to get ahead of the rest of the organization. I should know – I was a marketing team of.