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Bringing you expertise & ideas from the front lines of communication.
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Megan Smale, Digital Marketing Strategist
December 13 2017

Meet Megan Smale

As I write this, I’ve officially been with O’Keeffe for five months. Which is about the most appropriate time to write your own new hire blog, right? We’ll just skip over the awkwardness of writing your own digital introduction, and get to the good stuff. I’m a digital marketing.

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Annie Beard, Account Manager
July 28 2017

Why B2B Companies Need Content

Businesses in every industry have valuable stories to tell about their products and services. However, many are not utilizing the power of content, and their stories aren’t being heard. I believe it is important that companies incorporate content marketing into their lead generation and sales processes to give customers.

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Annie Beard, Account Manager
September 28 2016

Why your business needs visual content

Regardless of the industry you work in, you’ve probably already heard that visual content is an effective form of communication. Actually, in my opinion it’s becoming the most effective form of communication. Whether you’re in B2B or B2C, it’s still H2H (human to human). Humans are visual beings, and.

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Annie Beard, Account Manager
August 22 2016

Is Your Brand Utilizing Facebook Live?

As of June, 2016 Facebook reported over 1.71 billion monthly active users. As you can imagine, when the company launched Facebook Live, it peaked the interest of marketers everywhere. Whether you are a B2B or B2C company, these real-time video posts can create real opportunities for your brand to.

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