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Hi, I’m Lisa Dyson. I’m new to O’Keeffe PR but not new to the business, not by a long shot. I began my career in marketing by helping a then
The Problem of Distracted Audiences It all started in 2010, a new competition in the Winter Olympics. That was the year Google, Microsoft and Yahoo each unveiled separate renditions on
Happy first week on the job! Now let’s envision a thunderous drum roll as I take this time to introduce myself. I’m a marketing and communications enthusiast who nerds out
Beginning something new is one of my favorite things to do. Especially, right after I ring in the new year. Everyone is energized, enthusiastic, and ready to start something, anything.
I love year-end holidays. It starts around Thanksgiving when everyone tries to squeeze in their remaining vacation days, and continues through New Year’s Day. Offices are virtually deserted. Yesterday morning,
There is much discussion about how Millennials challenge many of today’s traditional business practices, so it’s not surprising that they are also challenging traditional, autocratic leadership. Challenging autocratic leadership is
As I write this, I’ve officially been with O’Keeffe for five months. Which is about the most appropriate time to write your own new hire blog, right? We’ll just skip
Businesses in every industry have valuable stories to tell about their products and services. However, many are not utilizing the power of content, and their stories aren’t being heard. I
Regardless of the industry you work in, you’ve probably already heard that visual content is an effective form of communication. Actually, in my opinion it’s becoming the most effective form
