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Bringing you expertise & ideas from the front lines of communication.

Imposter Syndrome

Chasing Confidence and 4 Tips to Catch It

Breaking Through Imposter Syndrome I remember my first agency job and the butterflies that never really seemed to go away. I remember thinking, “I’m too inexperienced for this” and “don’t

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Meet Rob Dietrich

Greetings! I’m the newest addition to the O’Keeffe tribe. My 14-year PR career has been primarily focused on B2B clients- from massive industrial processes to minute imaging devices. I’ve spent

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Mac and Me

Mac and Me

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in square holes. The ones who see things differently…While some may see them as the crazy

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Meet Jocelyn Summers

Hi everyone! My name is Jocelyn Summers, and I am the newest member of O’Keeffe PR. I love storytelling and exploring the impact of the written word on people’s attitudes.

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Tiffany Ridenour

Meet Tiffany Ridenour

Hello! My name is Tiffany Ridenour, and I’m one of the bright, new faces here at O’Keeffe. I just graduated from Miami University with a dual bachelor’s degree in Professional

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The Fifth Marketing Wave

Will the Art of Creative Marketing Become a Science? Robert Keith wrote an article “The Marketing Revolution” first published in the Journal of Marketing in 1960. Keith examined the marketing

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Meet Lisa Dyson

Hi, I’m Lisa Dyson. I’m new to O’Keeffe PR but not new to the business, not by a long shot. I began my career in marketing by helping a then

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Why Companies Need B2B Content

Businesses in every industry have valuable stories to tell about their products and services. However, many are not utilizing the power of content, and their stories aren’t being heard. I

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