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For years, businesses focused heavily on ranking on Google when it came to online visibility. And while search engine optimization still matters, the way people discover information online is rapidly
The presidential election season is a high-stakes period, not only for politicians but also for brands and marketers. The media landscape becomes saturated with political ads, discussions and debates, which
Many business leaders make the mistake of relying solely on advertising and/ or direct sales to secure leads. These tried-and-true methods certainly have their place, but if they’re your company’s
My little part of the country recently received our second major snowfall of the winter season. Not so little, actually. Millions of people were impacted by the storm that raced
Storytelling is an essential component of the human experience. Rob Dietrich shares a history of storytelling from caves to epic poems to modern technology.
Breaking Through Imposter Syndrome I remember my first agency job and the butterflies that never really seemed to go away. I remember thinking, “I’m too inexperienced for this” and “don’t
Greetings! I’m the newest addition to the O’Keeffe tribe. My 14-year PR career has been primarily focused on B2B clients- from massive industrial processes to minute imaging devices. I’ve spent
Hi everyone! My name is Jocelyn Summers, and I am the newest member of O’Keeffe PR. I love storytelling and exploring the impact of the written word on people’s attitudes.
Hello! My name is Tiffany Ridenour, and I’m one of the bright, new faces here at O’Keeffe. I just graduated from Miami University with a dual bachelor’s degree in Professional
