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Humans are hard-wired to buy, and our decision to buy is driven and exhibited by a necessary behavior.
Are you busy or productive? Lisa Dyson digs into the drawbacks of being busy.
Meet the newest O’Keeffe intern, Morgan King. Morgan is a recent graduate from Ball State University and has a BS in Public Relations.
The O’Keeffe tribe attended an improv workshop. Here’s what we learned.
Have you ever thought of a brand as not just representing a product, but an entire industry? I grew up in the Midwest, where asking for a “coke” meant more
We’ve all seen “femvertising” first-hand. It’s when marketers sprinkle a feminist narrative into their client’s advertising to flavor what they’re hoping you’ll consume. It’s selling #empowerment to women and minorities
A great Content Strategy is not a sprint to the finish line; it’s a marathon. You cannot turn it on and off as you redirect resources to other company initiatives.
My little part of the country recently received our second major snowfall of the winter season. Not so little, actually. Millions of people were impacted by the storm that raced
The parallels of cringe advertising and bad influencer marketing. One of the best ways to promote a product or service is through emotional appeal. Emotional appeal can come from a
